In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
A store's atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let's see how.
There are many internal and external reasons which push a company to start international expansion. In this post, we'll analyze the most relevant ones.
In order to address the challenges of fashion sustainability firms need to become better aware of the trends that are influencing customer behaviour.
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
Made in Italy is not a simple country of origin or a site of production it's a legacy of heritage and quality that firms strive to maintain. Let's see how.
Fashion companies are moving away from the creation of a single collection per season and are starting to develop a collection portfolio. Let's see how.
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
