The Value Chain in International Marketing
January 9, 2020
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
Understanding a Firm’s International Marketing Strategy
January 8, 2020
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
Figuring Out Pricing in International Marketing Strategy
March 29, 2019
Defining a pricing strategy in international marketing can be a challenge, as there are many variable to take into account. Le’ts see which ones.
Understanding Entry Modes in International Marketing
March 16, 2019
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
Nike’s Collaborations: Staying Relevant & Insanely Successful
March 27, 2023
In this post, we’re looking into Nike collaborations. Enjoy!
ThredUp: The New Way to Upcycle Clothing
March 24, 2023
In this post, we’re looking into ThreadUp! Enjoy!
Anthropologie: A Case Study
March 22, 2023
In this post, we’re looking into the popular brand Anthropologie. Enjoy!
The Rise of Daniel Wellington & The Perfect Watch Just For You
March 20, 2023
In this post, we’re taking a look into the watch brand Daniel Wellington, enjoy!
Everything You Should Know About Golden Goose Before Buying A Pair
March 15, 2023
Golden Goose is quite a controversial brand and many have debated if they are worth all of the hype or slander they receive. In this
The 3 Best Fashion Brands That Know How to Utilize Social Media
March 13, 2023
In this post, we’re looking at some great fashion brands that are setting great standards for their social media presence. Enjoy!
