Understanding How to Build a Sustainable Fashion Brand
April 27, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it's easier to imagine it as a step-by-step process.
How to Start Making Your Fashion Company More Sustainable
April 26, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it's easier to imagine it as a step-by-step process.
Sustainability In Fashion is not a Philosophy, It’s an Action Plan
April 26, 2019
Sustainability in Fashion is about the triple bottom line: profit, environment and social equity. In this post we present what this means for your firm
Starting a Fashion Business: A Comprehensive Reality Check
April 19, 2019
Starting a business in the fashion industry requires more that a good design idea. In this post we'll run a reality check to help you focus.
Brand Image and Communication in the Fashion Industry
April 9, 2019
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Retail Distribution in The Fashion Industry
April 9, 2019
Retail distribution in the fashion industry is the last mile for the company, but the first step into the brand for many customers.
Consumer Segmentation in the Fashion Industry
April 7, 2019
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
Identifying Business Models in the Fashion Industry
April 6, 2019
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
Market Segmentation in the Fashion Industry
April 6, 2019
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
Understanding Fashion and Luxury in China
April 5, 2019
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
