New Trends in Fashion Design and Sustainability
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
If you’re an artist looking to better understand the business of the arts, in this post we’ll go over 7 simple pieces of advice to get you started..
Licensing in the Fashion industry is a key contract to create partnerships with manufacturers and utilize all of the untapped equity of your brand.
The advent of sustainable fashion has made the role of the designer much more complex. In the post, we look at the many implications designers are facing.
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.