Motives to Start International Expansion
January 10, 2020
There are many internal and external reasons which push a company to start international expansion. In this post, we’ll analyze the most relevant ones.
The Value Chain in International Marketing
January 9, 2020
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
New Consumer Models in Fashion Sustainability
December 19, 2019
In order to address the challenges of fashion sustainability firms need to become better aware of the trends that are influencing customer behaviour.
How to Write a Business Plan for Your Fashion Brand
April 23, 2019
Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Figuring Out Pricing in International Marketing Strategy
March 29, 2019
Defining a pricing strategy in international marketing can be a challenge, as there are many variable to take into account. Le’ts see which ones.
5 Tips for Freelance Professionals to Jumpstart Your Career
March 19, 2019
Freelancing poses a series of unique challenges, but it can be the best fit for someone who cannot stay chained to a desk. Here’s our top 5 tips.
Understanding Entry Modes in International Marketing
March 16, 2019
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
5 Steps to Starting a Digital Business with Little or No Money
March 1, 2019
It’s simple and straightforward, yet most people forget the importance of a relationship oriented business. Here’s some advice on how to start a business.
Use ‘The Crowd’ to Push your Business
February 9, 2019
Entrepreneurs need to ‘get the job done’, while creating a community, here’s how you can catch two birds with one stone by leveraging the crowd.
The 4 Types of Innovation You Need to Know About
January 11, 2019
There are 4 types of innovation, new product innovation, sustaining innovation, disruptive innovation and efficiency innovation. Let’s seem in detail.
