Trickle Down Theory is an essential theory in fashion not only to understand trends but to also develop the right business model.
Universal Standard is revolutionizing the fashion industry, in this article we’re looking into their strategy and practices.
The BCG Matrix is a very versatile tool, let’s see how you can apply it to your fashion brand to maximize your product portfolio management.
Angel Chang is a great example of an impact-first business and in this post, we’re looking into how this brand has grown because of this.
Balancing profits and social impact is at the core of modern cause-driven businesses. Let’s see how this works.
Non-Fungible Tokens are very popular tools to sell digital art, but what are they exactly? Let’s find out!
Going global is a dream shared by many startup DTC brands, in this post we’ll look at a possible roadmap to get there!