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Perfume Marketing Strategy: Get your fragrance out there
The article explores an effective perfume marketing strategy. It gives feasible ideas on how you can get your fragrance out there

Raw Materials Used In The Leather Industry- Understanding Beyond The Skin
Leather continues to be a relevant material in industries. This article explores raw materials used in the leather industry beyond the skin.

7+ Profitable Leather Business Ideas
This article explores the leather business industry while giving 7+ profitable business ideas you can venture into. Read on to find out more.

Pandora Case Study: How Pandora Reinvented the Jewellery Market
In this post, we’re looking at how Pandora was able to create a strong marketing strategy by understanding the needs and expectations of a new generation of jewelry customers.

Louis Vuitton vs. Hermes: A Case Study
In this post we’re comparing two of the most iconic and prestigious brands in fashion: Luis Vuitton and Hermes. Enjoy!

Gucci Case Study: Italian Luxury Resonates Worldwide
In this post, we’re looking at Gucci, one of the most popular fashion brands by understanding its history and heritage.

4 Strategies to Increase Profits Through Attainable Luxury Products (With Examples)
In this post, we’re looking at 4 different strategies you brand can use to increase its profits with accessible luxury products.

Marketing Eyewear: Here’s What You Need to Know!
In this post, we’re looking at how fashion brands brand their eyewear collections and at some of the most successful eyewear brands.

Intensive, Selective, and Exclusive Distribution in Fashion Explained
In this post, we’re discussing distribution in fashion: intensive, selective and exclusive.