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A Simple Guide to Marketing Your Jewellery
In this post, we're looking at some simple and helpful advice to assist you in launching your jewelry collection. Enjoy!

Tiffany & Co. Case Study: A New Generation of Jewellery
In this post, we're looking at one of the most iconic US brands: Tiffany and Co. and its market and brand strategy.

How to Apply the Uppsala Model for International Expansion To Your Fashion Brand
In this post, we're looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.

Perfume Marketing Strategy: Get your fragrance out there
The article explores an effective perfume marketing strategy. It gives feasible ideas on how you can get your fragrance out there

Raw Materials Used In The Leather Industry- Understanding Beyond The Skin
Leather continues to be a relevant material in industries. This article explores raw materials used in the leather industry beyond the skin.

7+ Profitable Leather Business Ideas
This article explores the leather business industry while giving 7+ profitable business ideas you can venture into. Read on to find out more.

Pandora Case Study: How Pandora Reinvented the Jewellery Market
In this post, we're looking at how Pandora was able to create a strong marketing strategy by understanding the needs and expectations of a new generation of jewelry customers.

Louis Vuitton vs. Hermes: A Case Study
In this post we're comparing two of the most iconic and prestigious brands in fashion: Luis Vuitton and Hermes. Enjoy!

Gucci Case Study: Italian Luxury Resonates Worldwide
In this post, we're looking at Gucci, one of the most popular fashion brands by understanding its history and heritage.