In this post, we're looking at one of the most iconic US brands: Tiffany and Co. and its market and brand strategy.
In this post, we're looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
The article explores an effective perfume marketing strategy. It gives feasible ideas on how you can get your fragrance out there
Leather continues to be a relevant material in industries. This article explores raw materials used in the leather industry beyond the skin.
In this post, we're looking at how Pandora was able to create a strong marketing strategy by understanding the needs and expectations of a new generation of jewelry customers.
In this post, we're looking at Gucci, one of the most popular fashion brands by understanding its history and heritage.