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Understanding Entry Modes in International Marketing
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.

5 Steps to Starting a Digital Business with Little or No Money
It’s simple and straightforward, yet most people forget the importance of a relationship oriented business. Here’s some advice on how to start a business.

What The Fashion Industry Can Teach Us About Distribution and Retail
Fashion brands have been transitioning towards vertical integration in order to leverage on the opportunities of masstige, lets’ see why.

How to Create a Successful App or Get Broke Trying
Create an app, make it viral and spend the rest of your life worry-free. That’s something that many people tried, but few succeeded at. Let’s see why.

Use ‘The Crowd’ to Push your Business
Entrepreneurs need to ‘get the job done’, while creating a community, here’s how you can catch two birds with one stone by leveraging the crowd.

Use Mobile Commerce UX Design to Grow Your Business
Mobile Commerce is creating new trajectories for online consumer behaviour in ecommerces. In this post we delve into the subject to provide guidance.

Understanding The Business Model Canvas
Very few business analysis frameworks actually account for trial and error and the Business Model Canvas among them, helping companies overcome deserts.

The 4 Types of Innovation You Need to Know About
There are 4 types of innovation, new product innovation, sustaining innovation, disruptive innovation and efficiency innovation. Let’s seem in detail.

The Challenges of Negotiating Across Cultures
It might be easy getting to Yes, but it’s much harder getting to si,hai and da. Let’s see the challenges of negotiating across cultures.