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Why Employer Branding Matters for Your Fashion Business
In this post, we’re looking at the many benefits connected to building a strong employer brand for your fashion business.

How Can Brands Influence Customer Behaviours Towards Sustainability? Here Are Our Top Tips
In this post, we’re taking a look at ways in which fashion brands can influence customer behaviour even after they’ve bought a garment. Read on!

Prada vs Louis Vuitton Case Study – Insight on Business Model & Marketing Strategies
Prada vs Louis Vuitton is the most debated fashion brand these days. Find out their different marketing strategies and business models in this article.

How To Recruit The Right Talent for Your Fashion Startup
Are you looking to build a team for your fashion startup? Look no further, this post can give you a few useful tips.

Essentials of a Cosmetics Business Plan: How to Write One
Do you want to develop or upgrade your cosmetic business plan? Here is a detailed step-by-step guide to set your venture on its path to success.

Top Tips to Start a Sustainable Fashion Brand in 2022
Want to start a sustainable fashion brand? Look no further! In this post, we’ve got you covered with our top tips.

Customer Journey Mapping: Tips to Increase Sales and Retention
Customer Journeys are an extremely valuable tool to attract and engage customers. Let’s see how to use this model to drive profits and retention.

Customer Segmentation in Sustainability Does Not Work and Here’s Why
In this article, we move past the traditional ‘customer profiling’ approach in order to understand what types of marketing approaches really work.

Is Perfume Business Profitable? Let’s Find Out
Is Perfume Business Profitable? Dive in for a detailed answer. We will discuss the fragrance market shares, distribution channels, and market trends.