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Bape Vs. Stussy: Streetwear Case Study
In this post, we're comparing and contrasting two iconic streetwear brands to see how the brands compete and influence each other.

Jaquemus Case Study: The New Paradigms of the Designer Brand
In this post, we're looking at Jaquemus and his innovative branding strategy, able to defy cliches.

Nike Case Study: When Dropping a Limited Collection Makes You A Luxury Brand
Are collection drops the key to making your streetwear brand luxury? Let's look into the way Nike is able to use exclusive distribution to create timeless sneakers.

What Are Some Catchy Perfume Advertisement Slogans You Can Use?
You will need a catchy slogan to help create the perfect brand picture in your customer's mind. Check out some Perfume Advertisement Slogans here.

How to Start a Fragrance Business: Everything You Need To Know
How to Start a Fragrance Business - this article covers everything you need to know about starting a profitable fragrance business. Read more

Giorgio Armani Case Study: Using the Business Model Portfolio to Dominate International Markets
In this case study we're looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand's equity.

Why Cosmetics are The Perfect Product for a Cause Marketing Campaign
Is a cause marketing campaign a good suit for your cosmetics brand? In this post, we're looking at what cause marketing can do for your brand.

Why A Fashion Degree is A Great Degree to Get
Unsure if you want to pursue a fashion degree in college? This post can help you make up your mind!

How to Find The Perfect Job as a Fashion Major
If you're exploring the job market as a fashion major this post is perfect for you! Take a look at our advice.