How to Design a Bespoke Brand Experience
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.
Sustainability in Fashion is about the triple bottom line: profit, environment and social equity. In this post we present what this means for your firm
Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
Fashion retail has experiences profound changes over the last decade because of omnichannel distributions strategies. Let’s look where we’re headed.
Create an app, make it viral and spend the rest of your life worry-free. That’s something that many people tried, but few succeeded at. Let’s see why.
There are 4 types of innovation, new product innovation, sustaining innovation, disruptive innovation and efficiency innovation. Let’s seem in detail.
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.