Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Starting a business in the fashion industry requires more that a good design idea. In this post we’ll run a reality check to help you focus.
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.