Customer and Market Segmentation in Fragrances and Perfumes
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
Should You Go to School or Start A Business?
With the increasing college tuition fees, many students are arguing whether they should go to business school or use the money to start a business.
Defining Traits of Luxury Fashion
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
How to Make Your Store Atmosphere Generate Sales
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
Porter’s Five Forces Model
Porter’s Five Forces model is a very useful business tool, which is used to understand the profitability of an industry as a function of competition.
The Business Model of Rent The Runway, Explained.
Rent the Runway has one of the most interesting fashion business models in e-commerce. Let’s look at why it’s so great at delivering value.
Motives to Start International Expansion
There are many internal and external reasons which push a company to start international expansion. In this post, we’ll analyze the most relevant ones.
The Value Chain in International Marketing
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
Understanding a Firm’s International Marketing Strategy
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.