The Business Challenge of Fashion Sustainability
Fashion sustainability is not a limitation imposed by the new demands of the market, but an opportunity to create new value and change to the industry.
The Role of the Designer in Fashion Sustainability
The advent of sustainable fashion has made the role of the designer much more complex. In the post, we look at the many implications designers are facing.
Best Consulting Practices in the Creative Industries [Full Guide]
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
How A Fashion Brand Can Ignite Action
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
Building a Habit is the New Branding in Fashion Retail
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
How to Hook Your Fashion Clients By Creating Addictive Brands
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Business Modelling in the Fashion Industry [VIDEO]
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Segmenting Your Audience in Fashion [VIDEO]
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
Flagship Stores and Omnichannel Distribution [VIDEO]
In a world evolving towards pure play digital stores, omnichannel distribution seems to be able to connect the physical and the digital seamlessly.