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Consumer Segmentation in the Fashion Industry
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
Identifying Business Models in the Fashion Industry
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
Market Segmentation in the Fashion Industry
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
Understanding Fashion and Luxury in China
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
The Indian Market in Fashion and Luxury
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Importance of the Country of Origin Effect
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Value of Luxury in the Fashion Industry
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.
A Brief Introduction to the Business of Fashion
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
Figuring Out Pricing in International Marketing Strategy
Defining a pricing strategy in international marketing can be a challenge, as there are many variable to take into account. Le’ts see which ones.
