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free content
How to Hook Your Fashion Clients By Creating Addictive Brands
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Business Modelling in the Fashion Industry [VIDEO]
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Segmenting Your Audience in Fashion [VIDEO]
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
Flagship Stores and Omnichannel Distribution [VIDEO]
In a world evolving towards pure play digital stores, omnichannel distribution seems to be able to connect the physical and the digital seamlessly.
How To Segment the Fashion Market [VIDEO]
How do you segment the fashion market? In this whiteboard animation, we’re looking at the different tiers which are part of the fashion pyramid.
Experiential Branding in Fashion [VIDEO]
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
Fashion Sustainability Explained [VIDEO]
Fashion Sustainability is a complex topic so we try to clarify what we mean with it. Through the whiteboard animation we explain who its accountability.
Experiential Branding Through Physical and Digital Retail
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
How Fast Fashion Trends are Affecting Designers’ Creativity
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
