How to Finance Your Fashion Startup
Starting a company in fashion is very capital intensive, in this post we are going to look at how to finance your fashion startup.
How to Write a Business Plan for Your Fashion Brand
Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Starting a Fashion Business: A Comprehensive Reality Check
Starting a business in the fashion industry requires more that a good design idea. In this post we’ll run a reality check to help you focus.
Brand Image and Communication in the Fashion Industry
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Retail Distribution in The Fashion Industry
Retail distribution in the fashion industry is the last mile for the company, but the first step into the brand for many customers.
Collection Development in the Fashion Industry
Collection development in the fashion industry is a process which allows to create a synergy between the creative and managerial souls of the company.
Branding decisions in the fashion industry
The fashion industry is striclty entwined with the challenges of developing a brand. Branding in fashion accounts for the highest intangible assets.
Consumer Segmentation in the Fashion Industry
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
Identifying Business Models in the Fashion Industry
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.