Owned Media, Earned Media, and Paid Media: What You Need to Know to Build a Successful Strategy for Your Fashion Brand
In this post we’re looking at how your can leverage the power of three distinct types of media to create a successful brand strategy.
In this post, we’re looking at why content marketing is a new and exciting approach that fashion brands can use to make themselves relevant to customers and engage them beyond traditional advertising.
In this post, we’re looking at one of the most iconic US brands: Tiffany and Co. and its market and brand strategy.
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
The article explores an effective perfume marketing strategy. It gives feasible ideas on how you can get your fragrance out there
Leather continues to be a relevant material in industries. This article explores raw materials used in the leather industry beyond the skin.
In this post, we’re looking at how Pandora was able to create a strong marketing strategy by understanding the needs and expectations of a new generation of jewelry customers.