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Emotional Purchases in Luxury and Consumer Behaviour
Emotions are central to managing a luxury brand. In this post, we're looking at all of the implications of your customer's emotive side.

Managing a Fashion Retail Store Based on Your Customer Purchase Intent
Purchase intent is key to identify the most effective strategies to manage your fashion retail store, here's our best tips on the matter

Why the PR Office is the Most Important Asset for Your Fashion Brand
Public Relations offices are a key division in your fashion brand, they are extremely versatile and contribute to your success. Let see how!

How To Design Your Fashion Retail Layout to Maximise Engagement and Profits
Designing a retail store layout to maximise profits and engagement is a game of balancing opposites, let's see some tricks to help you out.

How to Develop A Branding Strategy for Your Fashion Firm
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!

12 Reasons Why Content Marketing Is the Best Marketing Strategy for Your Fashion Brand
Content Marketing is the best marketing strategy for fashion brands, in this post, we'll look at how you can use content to grow your brand.

12 Things Fashion Brands Learned By Developing Gaming Apps
Gaming has changed the way we deal with technology and the way we shop. Here's how fashion brands adapted to the new trends.

12 Ways Augmented Reality Improves Your Customer's Retail Experience
Fashion brands are taking their business to another level with the help of Augmented Reality. You want to do it too, and here's how!

How Classical and Pop Music are Best Friends in Today’s Music Industry
Pop music and classical music are not such distinct genres anymore, actually, they are blending into new music styles, let's find out how.