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The Indian Market in Fashion and Luxury
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Importance of the Country of Origin Effect
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Value of Luxury in the Fashion Industry
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.
A Brief Introduction to the Business of Fashion
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
Figuring Out Pricing in International Marketing Strategy
Defining a pricing strategy in international marketing can be a challenge, as there are many variable to take into account. Le’ts see which ones.
Flagship Stores and the Future of Fashion Retail
Fashion retail has experiences profound changes over the last decade because of omnichannel distributions strategies. Let’s look where we’re headed.
5 Tips for Freelance Professionals to Jumpstart Your Career
Freelancing poses a series of unique challenges, but it can be the best fit for someone who cannot stay chained to a desk. Here’s our top 5 tips.
Understanding Entry Modes in International Marketing
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
5 Steps to Starting a Digital Business with Little or No Money
It’s simple and straightforward, yet most people forget the importance of a relationship oriented business. Here’s some advice on how to start a business.
