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12 Things Fashion Brands Learned By Developing Gaming Apps
Gaming has changed the way we deal with technology and the way we shop. Here's how fashion brands adapted to the new trends.

12 Ways Augmented Reality Improves Your Customer's Retail Experience
Fashion brands are taking their business to another level with the help of Augmented Reality. You want to do it too, and here's how!

How Classical and Pop Music are Best Friends in Today’s Music Industry
Pop music and classical music are not such distinct genres anymore, actually, they are blending into new music styles, let's find out how.

4 Theories to Assess Your Firm’s Competitiveness
Understanding how competitive your firm is on international markets is not a simple tasks, in this post, we present 4 theories that can help.

How to Standardise or Adapt Your Product to Fit International Markets
Standardising or adapting your product to fit the demands of foreign markets is an essential decision to make to grow abroad. Let's see how.

International Market Research Explained
Market research is the foundation of an expansion strategy, in this post, we'll break down why it's so important and how to do it right.

5 Strategies to Develop a Sustainable Business Model For Your Fashion Brand
Developing a sustainable business model for your fashion brand is no easy task, in this post we'll see how to make your brand more sustainable

Understanding Internationalisation Theories To Grow Your Firm
Internationalisation theories help international managers understand how to make a company develop and grow internationally. Let's see how.

Your Band is A Startup: How to Start a Career in the Music Industry
The Music Industry has never been more attractive to entrepreneurial musicians, learn what to do to start a career in the music industry.