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How to Make Your Store Atmosphere Generate Sales
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
Porter’s Five Forces Model
Porter’s Five Forces model is a very useful business tool, which is used to understand the profitability of an industry as a function of competition.
The Business Model of Rent The Runway, Explained.
Rent the Runway has one of the most interesting fashion business models in e-commerce. Let’s look at why it’s so great at delivering value.
Motives to Start International Expansion
There are many internal and external reasons which push a company to start international expansion. In this post, we’ll analyze the most relevant ones.
The Value Chain in International Marketing
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
Understanding a Firm’s International Marketing Strategy
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
New Consumer Models in Fashion Sustainability
In order to address the challenges of fashion sustainability firms need to become better aware of the trends that are influencing customer behaviour.
How to Put a Price On Your Fashion Brand
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
Relational Branding for Fashion Companies
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
