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Brand Image and Communication in the Fashion Industry
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Retail Distribution in The Fashion Industry
Retail distribution in the fashion industry is the last mile for the company, but the first step into the brand for many customers.
Collection Development in the Fashion Industry
Collection development in the fashion industry is a process which allows to create a synergy between the creative and managerial souls of the company.
Branding decisions in the fashion industry
The fashion industry is striclty entwined with the challenges of developing a brand. Branding in fashion accounts for the highest intangible assets.
Consumer Segmentation in the Fashion Industry
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
Identifying Business Models in the Fashion Industry
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
Market Segmentation in the Fashion Industry
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
Understanding Fashion and Luxury in China
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
The Indian Market in Fashion and Luxury
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
