Capsule collections are a great way to explore new markets, build brand equity, access resale marketplaces and much more!
Luxury brands get to monetize their intangible value in many different product lines, let’s look at what the future might hold.
Keeping heritage brands relevant in the digital age is a challenge for many companies, let’s see what can be done to keeping the dream alive.
Chanel is a great example of how the use of new financial tools can allow fashion brands to show accountability, let’s see how.
Going global is a dream shared by many startup DTC brands, in this post we’ll look at a possible roadmap to get there!
Building an effective brand online presence does not have to break the bank. In this post, we walk through a simple 5-step strategy.
Developing a brand experience is no simple task but in this post, we’ll give you 5 ideas that can help customers “feel” your brand.
Brand positioning is a challenging process but with this guide, you’ll understand where you brand needs to be in 7 easy steps.
Ethical fashion does not have to be expensive, here are 6 brands that every minimalist can have in the wardrobe.