Introduction Fashion is in itself a form of communication. Moreover, fashion firms communicate their brands and communicate their products by conveying a mix of both tangible and intangible elements.
As the luxury market is growing, brands need to adapt to new competition and to the standards of more demanding customers. Let’s see what can be done!
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.