Shein Case Study: The Brand for Fashion Gurus

Shein Case Study

As fashion trends continue to change, we see more and more consumers turning to online shopping and e-commerce. When searching for best-cost products, many fashion gurus turn to SHEIN. Let’s talk about why.

What is Shein?

Founded in 2008, the brand’s original name, SheInside, SHEIN (pronounced “she-in”) is known as an international B2C fast fashion e-commerce company. The company specializes in women’s wear, but also offers men’s apparel, children’s clothes, as well as a variety of accessories, shoes, bags and other fashion items. They now also offer beauty and personal care items as well as pet supplies. The fashion business of Shein clothing is so extensive that it covers more than 240 regions.

Why has SHEIN become so popular?

Entering the scene as a global online retailer in recent years, Shein has exploded as far as the industry goes due to the large variety of high both inexpensive and stylish clothing options. Like any other fast-fashion brand, Shein’s claim to fame is no surprise. The brand loyalty lies solely in the nature of TikTok itself. From the very beginning Shein has built its platform by tapping into micro-trends, unlike other fast-fashion brands who draw their inspiration from the style of celebrities and designers.

Where can I buy Shein?

Recently SHEIN has launched pop-up stores in several major cities, including Chicago, Dallas, Los Angeles, Miami, and New York. However they are usually strictly an online retailer. As of right now, SHEIN has no plans of permanent brick-and-mortar stores. Due to their international online presence, regardless of where you live, you should be able to access Shein’s website. With websites supporting the United States, Spain, France, Russia, Germany, Italy, Australia and the Middle East, Shein ships from one of its many globally positioned warehouses. The SHEIN brand ships to over 220 countries and regions worldwide. Shein has also partnered with other online merchants, from which you can purchase their products, including Amazon and AliExpress. A recent scandal in June of 2020 has resulted in the permanent ban of SHEIN’s mobile app in India.

What are some tips for shopping on Shein?

Reviews, reviews, reviews.

The first thing you should do is take a look at the sizing chart of the product you’re considering purchasing… then ALWAYS check the reviews. Reviews with photos or videos I find to be the most helpful as everyone’s bodies are different. In reviews, you’ll see that customers share their measurements and the fit quality. This should provide you some insight about trueness to size, the durability, and the fabric content.

Promo codes.

As you know by now, the clothes and products offered by SHEIN are already heavily discounted. However, there is a shipping fee of $3.99 for standard shipping when orders are under $49. SHEIN also charges $12.90 for express shipping. From time to time, SHEIN will offer promotions for free shipping, as well as offer markdowns that make up for the shipping charge. SHEIN offers discount codes for special events (like brand anniversaries) and holidays. They also send discount codes via email after registering for an account on their website. Although some of these codes seem to be eligible, it is important to keep in mind the fine print and the notion that fake promo codes are posted online every day. If you are planning on making a rather large purchase, know that bulk orders might be subject to additional customs fees which can really impact your final total.

3 Fun Facts about SHEIN

  1. SHEIN replaced Amazon as the most frequently downloaded iOS and Android shopping app in the USA, according to the data of App Annie и Sensor Tower
  1. Any Instagram user with 36,000 or more followers can get up to 6 free pieces of clothing from SHEIN (as long as they use the products for promotional purposes advertising a 15% discount code on their profile for their followers to use).
  1. Due to high standards of photography on SHEIN, only 1 of 100 photographers that apply for the job on SHEIN is hired. The photographers hired must photograph using American and European-styles rather than TaoBao-styled.

SHEIN.COM Total Visits September 2021

136.83M (-11.82%)

SHEIN Top 5 Traffic Ranking by Country as of September 2021

    United States                  39.61%                       (-12.78%)

       Brazil                            6.80%                       ( +0.79%)

         Italy                             6.77%                         (-13.81%)

        France                          5.79%                         (-18.00%)

     Canada                          5.36%                        (-16.13%)

(Traffic to by Country)

Was This Article Helpful?

Shein Case Study: The Brand for Fashion Gurus Shein is one of the most influential companies in the fashion industry, in this post, we're looking into why it is a favorite to many fashion victims.
5 1 5 1

You're Never to Cool To Learn New Things

Please note: 440 Industries is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to