Sportswear Names- Cool Names For Your Brand 

Sportswear Names- Cool Names For Your Brand 

So, you’ve come up with the perfect sportswear brand idea, but you need a good brand name to launch it.

Naming your brand can sometimes be a daunting task, especially with so much competition in the sportswear industry. Your sportswear name needs to reflect the uniqueness of your brand.

You also need the name to be creative and descriptive enough to make your sportswear brand stand out.

To lessen the stress of the process for you, we’ve come up with the best sportswear names that will give your customers the best first impression of your brand. We’ve also provided you with crucial steps to name your sportswear brand. In this article, we’ll cover:

  • Importance of Good Sportswear name
  • 40 Top Sportswear Names for Your Business
  • 20 Fun Sportswear Names for Your Brand
  • 25 Top Sportswear Names for Your Fitness Clothing Business
  • 20 Cool Sportswear Names for Your Gym Clothing Brand
  • 30 Excellent Athletic Company Names to Try Out
  • Steps to Naming Your Sportswear Brand

Without further ado, let’s begin.

Importance of Good Sportswear Name

Your business name is how your customers will get to know your business for the first time. It is like your sole representative because it embodies your business reputation. A potential client might even be able to recognize your business simply through the name. Below are some of the reasons why excellent sportswear names are essential.

Creates the Ideal Identity

Your business name helps to define your business nature and identity. Not all businesses are the same, and that goes for names as well. Each company varies according to its working patterns and product category. The ideal sportswear name will give your brand the perfect identity while creating a new customer value segment. Your potential consumers will also be able to identify the products your company offers simply because of the perfect business name. Good sportswear names also help elude positive vibes, like portraying you offer exceptional products.


Complicated names are easily forgotten by the customer or passers-by, especially when it’s up on a billboard. Therefore, the perfect name is important because it sticks in your target audience’s mind, which gets half of the branding job done. If you consider top sportswear names that you can remember, it’s because their brand names are simple, making them unforgettable. It also has a significant impact on your branding. The memorability of your chosen name will also make it easy for your customers to spread the word about your business to help you get new customers. This action will help you get the marketing done at no cost to you.

It’s a Motivating Factor

If you founded your business, you would want the name to reflect your business nature and taste. Therefore, you would induce passion and dedicate everything to your business. When you pick the correct sportswear name, it will be the motivating factor you need every single day. It will motivate you to put your heart and soul into making the brand profitable and long-lasting because it’s unique to you.

Word of Mouth Benefits

For every business, especially new ones, word-of-mouth is a long-term asset. Existing customers usually suggest products and services from a brand they know to people around them. This process is called word of mouth. Customers welcome short and easy-to-remember sportswear names not just for branding purposes but because of easy memorizing. When your existing customers can remember your brand name, they will also recommend your product to a new group of people. This action will increase your sales and also increase profit for your business.

The best sportswear names are those that are easy to find. There are few chances that your customers will forget it. Additionally, people will quickly search for it on the internet or in your locality if the name is excellent and memorable. Although short names are not the key to successfully naming your brand, it is pretty vital. Even if the name is long, it needs an excellent background story. There’s also a need for your brand name to be meaningful and relatable. With this feature, consumers can easily engage with your business and create a long-term relationship with it.

40 Top Sportswear Names for Your Business

Below you’ll find some sportswear names for your business. These ideas can help you brainstorm the best name for your sportswear business and hasten up the naming process for your sportswear brand. Let’s explore the top sportswear names for your business.

  • Sportivity
  • Sport-Envy
  • VitaSports
  • Championwear
  • Classic Sports
  • Sports of Fashion
  • Sport Start
  • Competing sides 
  • Elevated Sportswear
  • Sport Spot
  • Time to Play
  • Sport Report
  • Sports Pitch
  • The Winning Side
  • Sport Fort
  • Go-Go Games
  • Champ Camp
  • For the Game
  • Winners Wear
  • MatchPoint
  • Life’s Game
  • ActivePlus
  • Artswear
  • Alpha Sporting Gear
  • Dew Wears
  • Dream Team
  • Dynamite Wears
  • EverSports
  • The Fast Kit
  • Geo Wears
  • Fit Wears
  • Hydrozen
  • Mad Dash
  • Inspire
  • Next Wears
  • Sphorts
  • Sportonomy
  • Sports Street
  • Upper Edge
  • Wearing Habits

20 Fun Sportswear Names for Your Brand

Do you want something fun? Then you should check out the 20 fun sportswear names for your brand we outlined below.

  1. The Jersey Line
  2. Sports Girl Apparel
  3. The Ultimate Fanclub
  4. Victory Clothing
  5. Frontline Apparel
  6. Sports Girls
  7. Touchdown
  8. Golf Goals Clothing
  9. The Ideal Connection
  10. Fan Fun
  11. Yay Sports Apparels
  12. Ball-up Sportswear
  13. Thorough Threads
  14. We Know Sports
  15. The New Team
  16. Sports Vibe
  17. Scoreboard Clothing
  18. The Real Name
  19. Pop-Up Sportswear
  20. Contested

25 Top Sportswear Names for Your Fitness Clothing Business

If you’re launching a fitness clothing business, you need a name that resonates with the products you’re offering. Below are some ideas you could select from or inspire to create a new name.

  • Athletick
  • Sportsy
  • Happy Fits
  • Fit Wears
  • Jump Sportswear
  • Action Figure Fashion
  • Podium Apparel
  • Acorn Sportwear
  • Better Strides
  • Victory Lap Clothing
  • Gold Medal Apparels
  • Athletica
  • The A-Team
  • Sportswear Hub
  • Frontline Apparel
  • Comtemposports
  • Best ‘Em Apparels
  • Kinetic
  • Light Feet
  • The Boys Club
  • Endless
  • Classic Raw
  • Gravity Wears
  • True Gravity 
  • Set Spot

20 Cool Sportswear Names for Your Gym Clothing Brand

If your idea of making an entry into the sportswear industry is offering cool gym clothing, then you need a name to back it up. Below are some cool sportswear names for your gym clothing brand; let’s take a look.

  • Ball Up
  • Sport Clothing
  • High Energy
  • Gear Up
  • Oxygen
  • Dot Grid
  • Urban Style
  • SportStar
  • Paramount
  • Luxury Legging 
  • Sweaty Betty
  • Exercise
  • Sweat and Strut
  • ShapeMe
  • Fab & Fit
  • Shapetastic
  • Persistence By _______
  • _____________ Blend
  • Winners Wear
  • Power Go!

30 Excellent Athletic Company Names To Try Out

If you want an athletic company and can’t find the right name for your company, the shortlist below will put you on the right track.

  • Elevated
  • Motivation
  • Wearing Habit
  • Action Sportwear
  • Unlimited
  • The Gifted
  • Fit Freedom
  • Nspire
  • Epic Win
  • Power Fitness
  • Pastime Apparel
  • Tri-Active
  • Olympian Sportswear
  • Ace Apparels
  • Helo Sports
  • Classic Rise
  • Pulse Apparels
  • Hydrocean
  • Fast Kicks
  • First Place Wears
  • Premier Sportswear
  • Vital Apparels
  • Sport Blend
  • Mindful moment
  • Champ Camp Sportswear
  • Good American
  • Ultra Wears
  • Champions Apparel
  • Sports Street
  • Trackster

Steps to Naming Your Sportswear Brand

The process below will help you create memorable sportswear names for your business. The idea is to get something catchy and special. These steps below will ensure you achieve that in little time; let’s take a look.


First, you have to brainstorm the best names that fit your business perfectly. The idea is to simply create a list of words you can mix up or add together to create something unique for your sportswear business. Ensure you stay unique while choosing these words; you don’t want to follow the same naming pattern as others. At the same time, you’re not looking to choose a name entirely out of your niche. What do you want people to think of when they think about your business?

Keep it Simple

If you want to connect with your sportswear target audience, you’ll need a name that will attract them. This works for most sportswear clothing brands looking for the ideal sportswear names to showcase their products and services. Most potential customers won’t bother to take a second look at your brand if the name is too long. Exceptions to the case are companies with exceptional products and services to offer.

The Value of Fashion Brands
The Value of Fashion Brands

Shortlist the Idea

Once you have a list of possible sportswear names you can give your brand, you can narrow it down through analysis. Remove names you know will be hard to remember, say aloud, or spell to be sure. You should only keep memorable names that sound brandable and effectively communicate your brand values and services to your target audience. Ensure the name conveys a relevant meaning to the brand. You don’t want to consider sportswear names that include overuse words and clichés.

Eliminate Names too Similar to Your Competitor’s

When you’re looking for new sportswear names, you want to stay away from something too similar to your competitor’s. You want to pick a name with a good identity, so don’t let the name be easily confused with your competitor’s. You also don’t want a name that’ll lead to trademark infringement to avoid leading to a lawsuit. Choose what you want but avoid tricky names that could raise conflict between your business and your competitors.

Pick a Web-Friendly Name

You will be setting up a social media profile and probably an e-commerce website for your sportswear brand. Therefore, you want to make the most of it by choosing a user-friendly name and one that fits in with the SEO norms. You want something memorable and avoid spellings that would be difficult for your audience to speak or type.

Get Some Feedback

Now that you can narrow down the sportswear name based on the tips above, you can also get feedback on your chosen name. Start by asking your family and friends for their opinion on the name you choose. Additionally, you can ask your potential customers or those working in the industry for feedback. Ask people what first comes to mind when they hear your sportswear brand name. The feedback you get should help you narrow the list down to the most suitable choice.

Final Thoughts

Sportswear is a new trend, and many people are diving into the industry today. If you want to jump into this business line, you’ll need to figure out the best line for you and the perfect name for your brand. If your plan goes well, your sportswear name will be around for quite a while. The ideal sportswear name can attract the proper attention, and they’re easy to remember. This article explains why the right business name is essential and the steps to ensuring you pick the right choice from our long list of sportswear names you can explore.

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Sportswear Names- Cool Names For Your Brand  A sportswear business can be quite profitable, especially with the correct name. Explore the best sportswear names for your brand right here.
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