Developing a brand experience is no simple task but in this post, we’ll give you 5 ideas that can help customers “feel” your brand.
Brand positioning is a challenging process but with this guide, you’ll understand where you brand needs to be in 7 easy steps.
Public Relations offices are a key division in your fashion brand, they are extremely versatile and contribute to your success. Let see how!
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
The fashion industry is striclty entwined with the challenges of developing a brand. Branding in fashion accounts for the highest intangible assets.
