How the "Street Aesthetic" Clothing Target Market Works
November 10, 2022
Street aesthetic clothing is a fashion category that's growing. Find out who the street aesthetic clothing target market is right here.
Target Market For Jewelry Business - Finding Your Customers
November 19, 2021
Target Market For Jewelry Business. Do you intend to start a jewelry business? Check out how to identify and approach your potential customers in this post.
Top 5 Mistakes Fashion Brands Make When Segmenting Their Audience
November 5, 2021
In this post, we're looking at 5 common mistakes to avoid when segmenting your audience. Enjoy!
Intensive, Selective, and Exclusive Distribution in Fashion Explained
October 21, 2021
In this post, we're discussing distribution in fashion: intensive, selective and exclusive.
You Might Be Getting Luxury Customers Confused: Here are 3 Tips to Tell Them Apart
September 13, 2021
In this post, we'll be sharing some advice in terms of comparing and contrasting luxury purchase behaviors in affluent customers.
How to Develop A Branding Strategy for Your Fashion Firm
December 30, 2020
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
Defining Traits of Luxury Fashion
May 25, 2020
When discussing fashion and luxury it's very important to have a clear vocabulary to better articulate our thoughts and ideas.
How to Make Your Store Atmosphere Generate Sales
May 23, 2020
A store's atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let's see how.
The Business Model of Rent The Runway, Explained.
March 25, 2020
Rent the Runway has one of the most interesting fashion business models in e-commerce. Let's look at why it's so great at delivering value.
How to Put a Price On Your Fashion Brand
November 21, 2019
It's hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
