In this post, we’ll be sharing some advice in terms of comparing and contrasting luxury purchase behaviors in affluent customers.
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
Rent the Runway has one of the most interesting fashion business models in e-commerce. Let’s look at why it’s so great at delivering value.
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
