How to Develop A Branding Strategy for Your Fashion Firm
December 30, 2020
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
Defining Traits of Luxury Fashion
May 25, 2020
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
How to Make Your Store Atmosphere Generate Sales
May 23, 2020
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
The Business Model of Rent The Runway, Explained.
March 25, 2020
Rent the Runway has one of the most interesting fashion business models in e-commerce. Let’s look at why it’s so great at delivering value.
How to Put a Price On Your Fashion Brand
November 21, 2019
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
Relational Branding for Fashion Companies
November 20, 2019
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
Customer Segmentation in Beauty and Cosmetics
November 16, 2019
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
Business Modelling in the Fashion Industry [VIDEO]
May 27, 2019
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Segmenting Your Audience in Fashion [VIDEO]
May 27, 2019
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
Flagship Stores and Omnichannel Distribution [VIDEO]
May 24, 2019
In a world evolving towards pure play digital stores, omnichannel distribution seems to be able to connect the physical and the digital seamlessly.
