When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.

A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.

It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.

When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.