In this post, we’re clarifying the difference between the marketing funnel and the customer journey to exemplify the differences between these two marketing and branding tools.
In this post, we’re discussing what is a moment of truth in marketing strategy and how it affects your customer journey.
In this post, we’re clarifying the distinction between points of difference and points of parity. Enjoy!
In this post, we’ll explore how you can develop a profitable web presence by leveraging the power of organic search engine optimisation
The article explores an effective perfume marketing strategy. It gives feasible ideas on how you can get your fragrance out there
What are the Functional, Social and Emotional needs of fashion products? In this post, we’re going to explain how companies can focus on the value of their products to engage their customers.
In this post we’re analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.
In this post, we’re looking at one of the most remarkable collaborations in fashion: the one between Karl Lagerfeld and H&M. Enjoy!
You will need a catchy slogan to help create the perfect brand picture in your customer’s mind. Check out some Perfume Advertisement Slogans here.
For over five decades, Nike has remained a dominant sneaker maker globally. Let’s discuss the Nike marketing strategy and why it works.
