The Three “Es” of Branding for Your Fashion Company: Efficiency, Effectiveness, and Experience
May 4, 2022
In this post, we’re looking at the three “Es” of branding and applying them to fashion brand management.
Nordstrom History Case Study- The Department Store Giant
March 15, 2022
This article covers the beginning of the retail store and its growth over the years. Keep reading to learn more about Nordstrom history.
3 Examples of How a Great Store Experience Impacts Your Revenue and Profits
February 28, 2022
In this post, we’re looking at three ways in which your store experience impacts your revenue and profits.
5 Ways to Delight and Surprise Your Customers in Fashion Retail
February 2, 2022
In this post, we’re looking at 5 ways you can surprise and delight your customers in your fashion retail store.
How To Find Your Signature Scent: A Step-by-Step Guide
January 27, 2022
In this article, we’re taking you through a simple step-by-step process to help you find your signature scent.
The Marketing Funnel Vs.The Customer Journey – Differences for Your Brand Strategy
January 14, 2022
In this post, we’re clarifying the difference between the marketing funnel and the customer journey to exemplify the differences between these two marketing and branding tools.
The First, Second, and Zero Moment of Truth: Explained.
December 22, 2021
In this post, we’re discussing what is a moment of truth in marketing strategy and how it affects your customer journey.
What Are Points of Difference and Points of Parity for Your Brand?
December 21, 2021
In this post, we’re clarifying the distinction between points of difference and points of parity. Enjoy!
How to Build An Organic SEO Strategy for Your Fashion Brand in 2022
November 3, 2021
In this post, we’ll explore how you can develop a profitable web presence by leveraging the power of organic search engine optimisation
Perfume Marketing Strategy: Get your fragrance out there
October 29, 2021
The article explores an effective perfume marketing strategy. It gives feasible ideas on how you can get your fragrance out there
