Developing a brand experience is no simple task but in this post, we’ll give you 5 ideas that can help customers “feel” your brand.
Emotions are central to managing a luxury brand. In this post, we’re looking at all of the implications of your customer’s emotive side.
Designing a retail store layout to maximise profits and engagement is a game of balancing opposites, let’s see some tricks to help you out.
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
