Emotional Purchases in Luxury and Consumer Behaviour
January 10, 2021
Emotions are central to managing a luxury brand. In this post, we’re looking at all of the implications of your customer’s emotive side.
How To Design Your Fashion Retail Layout to Maximise Engagement and Profits
January 6, 2021
Designing a retail store layout to maximise profits and engagement is a game of balancing opposites, let’s see some tricks to help you out.
How to Develop A Branding Strategy for Your Fashion Firm
December 30, 2020
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
Defining Traits of Luxury Fashion
May 25, 2020
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
How to Make Your Store Atmosphere Generate Sales
May 23, 2020
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
How to Put a Price On Your Fashion Brand
November 21, 2019
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
Relational Branding for Fashion Companies
November 20, 2019
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
How A Fashion Brand Can Ignite Action
June 13, 2019
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
Building a Habit is the New Branding in Fashion Retail
June 11, 2019
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
How to Hook Your Fashion Clients By Creating Addictive Brands
June 10, 2019
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
