3 Tips to Build a Stronger Fashion Brand
January 13, 2021
Building a strong brand is not something that only large companies can do, even smaller firms can do it. Let’s see how!
6 Business Actions that Make Your Word-of-Mouth Marketing Skyrocket
January 11, 2021
How can your brand impact its word-of-mouth reputation? Simple, by focusing on these 6 activities which maximise brand reputation.
Emotional Purchases in Luxury and Consumer Behaviour
January 10, 2021
Emotions are central to managing a luxury brand. In this post, we’re looking at all of the implications of your customer’s emotive side.
