Nudie Jeans Case Study: How Can the Denim Industry Become More Sustainable?
Nudie Jeans is going above and beyond to change the way customer use and wash their garments, take a look at our case study.
Nudie Jeans is going above and beyond to change the way customer use and wash their garments, take a look at our case study.
Designing questionnaires can be tricky as there a few things to take into account to make the best of our research, take a look at our tips.
Trickle Down Theory is an essential theory in fashion not only to understand trends but to also develop the right business model.
Universal Standard is revolutionizing the fashion industry, in this article we’re looking into their strategy and practices.
Angel Chang is a great example of an impact-first business and in this post, we’re looking into how this brand has grown because of this.
Inclusivity and Diversity are two huge dimensions of fashion, but few companies actually walk the talk. Good American is one of them.
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
With the increasing college tuition fees, many students are arguing whether they should go to business school or use the money to start a business.
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.