How To Deal With Tariffs When Growing Your Fashion Brand Abroad
November 24, 2021
In this post, we’re looking at a firm’s expansion strategy in the light of tariffs and other trade barriers to company international growth.
How to Apply the Uppsala Model for International Expansion To Your Fashion Brand
November 1, 2021
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
Giorgio Armani Case Study: Using the Business Model Portfolio to Dominate International Markets
September 30, 2021
In this case study we’re looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand’s equity.
Motives to Start International Expansion
January 10, 2020
There are many internal and external reasons which push a company to start international expansion. In this post, we’ll analyze the most relevant ones.
