How To Navigate Branding Decisions in International Markets
December 24, 2021
In this post, we’re exploring all possible branding options when developing your business internationally. Enjoy!
How To Deal With Tariffs When Growing Your Fashion Brand Abroad
November 24, 2021
In this post, we’re looking at a firm’s expansion strategy in the light of tariffs and other trade barriers to company international growth.
Using Franchising To Scale the Distribution of Your Fashion Brand
November 24, 2021
In this post, we’re looking at franchising as a great strategy to expand your brand’s distribution domestically and internationally.
How To Manage Your Fashion Collections to Enter International Markets
November 12, 2021
In this post, we’re looking at how you can develop your collections to enter international markets and grow your brand.
How to Apply the Uppsala Model for International Expansion To Your Fashion Brand
November 1, 2021
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
Intensive, Selective, and Exclusive Distribution in Fashion Explained
October 21, 2021
In this post, we’re discussing distribution in fashion: intensive, selective and exclusive.
Hermes vs. Luis Vuitton Case Study: Which one is More Luxurious?
September 23, 2021
What are the factors to consider when choosing a luxury brand? Hermes vs Louis Vuitton, which is more luxurious? Find answers to these questions here.
4 Theories to Assess Your Firm’s Competitiveness
December 3, 2020
Understanding how competitive your firm is on international markets is not a simple tasks, in this post, we present 4 theories that can help.
How to Standardise or Adapt Your Product to Fit International Markets
December 2, 2020
Standardising or adapting your product to fit the demands of foreign markets is an essential decision to make to grow abroad. Let’s see how.
International Market Research Explained
December 2, 2020
Market research is the foundation of an expansion strategy, in this post, we’ll break down why it’s so important and how to do it right.
