Louis Vuitton vs. Hermes: A Case Study
October 25, 2021
In this post we’re comparing two of the most iconic and prestigious brands in fashion: Luis Vuitton and Hermes. Enjoy!
Top Tips to Create a Compelling Luxury Tourism Marketing Strategy
October 14, 2021
In this post we’re breaking down a simple but effective approach to developing your tourism marketing strategy to attract high net worth individuals.
Brunello Cucinelli Case Study: The Conspicuous Austerity Customer
October 7, 2021
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
Nespresso Case Study: Teaching to Luxury Companies How to Manage a Business Model Portfolio
October 6, 2021
In this post we’re analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.
Karl Lagerfeld and H&M Case Study: The Collaboration That Changed the Fashion Industry Forever
October 6, 2021
In this post, we’re looking at one of the most remarkable collaborations in fashion: the one between Karl Lagerfeld and H&M. Enjoy!
Can Luxury Be Sustainable? 3 Strategies to Make Your Luxury Brand More Environmentally-Friendly
September 23, 2021
Can luxury be sustainable? Yes it can! Here are 3 possible strategies to fight your luxury carbon footprint.
Rolex Case Study: How Do They Remain On Top?
September 23, 2021
This article explores Rolex marketing. What are the strategies and marketing plans that have retained the company’s position of global influence?
Dior vs Chanel Case Study – All You Need To Know Before Buying
September 23, 2021
Dior vs Chanel, which house of fashion makes the most fashionable and valuable pieces? Find out all you need to know before buying.
Hermes vs Chanel Case Study – Which Bags Are Worth Investing In Right Now?
September 23, 2021
Hermes vs Chanel. Don’t you want to know which of these top brands is worth investing your money in right now? I bet you do. Read to find out more.
You Might Be Getting Luxury Customers Confused: Here are 3 Tips to Tell Them Apart
September 13, 2021
In this post, we’ll be sharing some advice in terms of comparing and contrasting luxury purchase behaviors in affluent customers.
