Macy’s: Brand History and Company Success
October 26, 2022
Macy’s history explains how the retail giant began and how it rode through the waves of change to cement space in retail history.
Primark Marketing Strategy Case Study
March 25, 2022
Find out all you need about Primark history, the controversies, its marketing strategies, and the facts behind the company’s growth.
3 Examples of How a Great Store Experience Impacts Your Revenue and Profits
February 28, 2022
In this post, we’re looking at three ways in which your store experience impacts your revenue and profits.
5 Ways to Delight and Surprise Your Customers in Fashion Retail
February 2, 2022
In this post, we’re looking at 5 ways you can surprise and delight your customers in your fashion retail store.
Target Case Study: TARGETing The States
November 15, 2021
Target is probably one of the most successful and popular retailers in the US in this post, we’re exploring some of its marketing strategies.
How To Increase Sustainable Clothing Sales in 2022
November 10, 2021
If you want to increase sales in sustainable clothing, in this post we’re looking at some helpful tips to optimise your communication and incentivise sustainable purchases.
Uniqlo vs Zara Case Study- Which One Is Better?
November 8, 2021
Uniqlo vs Zara. An interesting case study. Read on to find out which is better between the Zara and Uniqlo fashion brands.
Intensive, Selective, and Exclusive Distribution in Fashion Explained
October 21, 2021
In this post, we’re discussing distribution in fashion: intensive, selective and exclusive.
Nespresso Case Study: Teaching to Luxury Companies How to Manage a Business Model Portfolio
October 6, 2021
In this post we’re analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.
Nike Case Study: When Dropping a Limited Collection Makes You A Luxury Brand
October 4, 2021
Are collection drops the key to making your streetwear brand luxury? Let’s look into the way Nike is able to use exclusive distribution to create timeless sneakers.
