When approaching a career in the fashion industry there are many elements to bear in mind. With so many job options and so many career pathways to choose from it’s hard to identify your way to the top.
The one thing you need to take into account however is the following question: how future-proof is your job? With the fashion industry expanding at such a great pace, what jobs will be in demand in the coming years?
This is not a simple question to answer, but in this post, we’ve collected a few suggestions regarding jobs in the fashion industry that are likely to stand the test of time for the decades to come. Read on, if you want to be inspired regarding the new and exciting boundaries of the fashion job market.
To help you navigate the post we’ve broken down our article into 4 jobs that we’ll see a lot on recruitment websites in the future.
- Customer Experience Designer
- Data Analyst
- Corporate Social Responsibility Marketer.
- Virtual Experience Designer
1. Customer Experience Designer
Fashion brands are not selling products anymore, they are selling intangible experiences. These experiences are not simply connected to the ownership of garments or accessories, but are linked to a much broader emotional dimension connects to the user’s social status, identity, and values.
The experiences that fashion brands provide are not limited to in-store interactions but are connected to a much broader set of touchpoints that can be placed online or offline and that can be experienced at various stages of the customer’s journey.
Because of this new way of seeing the business, and because of this new approach to selling, brands are looking for human capital capable of designing a structured and logical customer journey, so that all of the interactions between the brand and the target customer can be better managed and enhanced.
We often want to talk about results, but if you are a customer experience manager you are focusing on the process, and more specifically on how the customer moves through its journey. A simplified version of a customer journey is presented below, divided into 4 essential steps:
- Awareness. How does a customer find out about your brand? Does it even know it exists? What sources of information can be available to him\her to find out what your value proposition is even about?
- Comparison. How does your customer compare and contrast your brand with its competitors? Is it through listening to rumors and word-of-mouth advertising? Is it by looking up the brand on reputable review websites, or is it by browsing in different shops.
- Purchase. What does our customer do when heshe is interested in buying your products? What type of distribution does heshe prefer? What kind of store experience are you providing?
- Retention. Retention is about post-purchase customer management. How does your brand provide customer service? How does it address complaints?
These are just some of the questions you may need to explore as a customer experience designer if you want to help a brand create the most seamless, memorable and meaningful experience possible.
If you are successful, your fashion brand can afford to charge much more than a typical retail profit margin, and this is because experiences are really hard to price for the customer but extremely profitable for the business.
As you can see, in order to make decisions that optimize your customer experience you’ll need to go through a lot of data, and that’s why our next section is dedicated to none other than the data analyst.
2. Data Analyst
A data analyst is not simply someone who spends hisher time collecting data, that’s only one of the many elements of the job.
The issue that data analysts are designed to solve, connects with the problem of having too much data. Online and offline businesses follow the common principle of ‘you can’t manage what you can’t measure’. Only by measuring what your business does, you can gain insights into how to improve operations and optimize processes. However, this is not such a simple task and as a result, brands tend to try and measure everything.
That’s not necessarily a bad thing, but it does create a problem down the line, connected to understanding how to read data, when there is just so much of it.
Out of all of the data sets and all of the data points, a brand can record, which one really matter? Which ones to pick, to make a decision?
A data analyst is trained to look for trends, patterns, elements that suggest a correlation between different events which are recorded by the business.
A data analyst is an essential part of a marketing team, as marketing decisions and marketing investments need to be well-grounded on the information the business has, in order to make sure that decisions are well-focused and well oriented towards the brand’s targets.
Let’s now keep talking about marketing and see how Corporate Social Responsibility or CSR has become also a very important part of Marketing, and why CSR marketing now needs dedicated personnel.
3.Corporate Social Responsibility Marketer
Nowadays brands are required to display values that are not only connected to their profitability but the values they stand by as agents of change and improvement for society.
The fashion industry for many years has been tainted with unsustainable practices and overexploitation of natural resources and cheap labor. This is why new generations of customers are more and more looking ‘beyond the label’ to make sure they are buying products made in alignment with the values they share.
This connection to a higher calling and “reason to buy” needs to be present in all of the choices a brand makes, so as to show that the intents of the business go beyond the communication façade and express an honest position for the brand, committed to lasting change.
Pursuing social impact while keeping a company profitable is not a simple challenge to overcome, as in the short term it can compromise the brand’s profitability. On the other hand, the payoff for ‘making a difference can be extremely rewarding, as your brand will have an opportunity to build a high degree of loyalty and customer retention.
In order to pursue these strategies, fashion brands need to hire resources who are able to manage marketing campaigns that are different from the norm, as they aim to achieve an impact that cannot be only measured in revenue, but in terms of how people’s lives improve.
This is why marketers need to be able to address a completely new type of marketing which is connected to social causes, in order to help businesses change their practices and make them an active actor of social change.
4. Virtual Experience Designer
By leveraging the power of technology many fashion brands have gone above and beyond in the way they are designing store experiences for their customers.
In a world where customers can potentially buy anything online, brands need to step up their virtual reality game. Virtual experiences are, in fact, the perfect overlap between a digital and physical customer journey, and are becoming an extremely valuable way to interact with your customers.
Brands are therefore looking to invest in this space of overlap between physical distribution by providing engaging and exciting virtual experiences.
Considering that this is still uncharted territory, brands are looking for creative designers that can imagine new boundaries of customer interactions between the brand and the customer.
There you have it! These are 4 jobs that will certainly be in high demand in the future. Let’s now move on and start drawing a few conclusive remarks.
As we’ve discussed there are some job profiles that just did not exist until a few years ago, and it’s very likely that these skills will be in demand in the industry for a very long time to come.
As you can see, the new trend is mainly focused on profiles who are able to collect and analyze data, who are able to measure some of the intangibles connected to the fashion industry to those who make a brand matter beyond what it is selling.
The fashion jobs which will be in demand are those that address new problems that companies are tackling right now as they need assistance to figure out problems that are still wide open and looking for smart and sustainable solutions.
If you’re interested in looking into more resources connected to jobs in the fashion industry, we’ve got you covered! Look below to see if there may be other articles that you may be interested in reading.