Reading this could only mean three things; you’re a newbie who wants to know what or who a hypebeast is, or you have an interest in knowing what brands are topping the hypebeast list, or maybe you want to understand essential street fashion.
In layman’s terms, Hypebeast refers to any individual keen on acquiring fashionable items, especially clothes and shoes. A hypebeast usually wears a variety of name brands at once to boost their affluence and display popular trends.
The last thing a hypebeast wants is to be at the end of the trend queue, thus keeping up with the latest trends from top fashion brands.
- The history of Hypebeast
- Merits of being a Hypebeast
- How to identify a Hypebeast
- Top global hypebeast brands
The History of Hypebeast
How it started
Top Hypebeast brands have a history that dates back to the 1970s and early 1980s when streetwear styles became generally accepted in New York due to their Hip Hop nature.
In the late 1980s, Shawn Stüssy, a surfboard designer, became a powerful projector of street style when he started selling printed T-shirts that featured the same trademark signature on his surfboard. He began selling from his car, and then he later started selling in classy boutiques due to the awareness of his already booming brand to the populace in his region.
After a few months, when sales picked up, Stüssy moved into exclusive sales to create product scarcity and limit his product’s abundance. This major decision led to the increase in the ultimate definition of streetwear– T-shirts and superiority.
The analogy doesn’t just end there. We have some big names that served as downlines to the present-day definition of Top Hypebeast brands. These companies that portray a very exclusive act of streetwear styles have pioneered the current move of street style.
Popular hip-hop acts like Tommy Boy records, Def Jam recordings, and Delicious Vinyl began selling branded merchandise on Letterman jackets in the early 1990s.
Streetwear in the mid to late 90s got greatly influenced by skateboarders and gangster rap artists. Big names in the basketball teams also made a remarkable impact in making streetwear more exclusive. Names like the New York Yankees, Los Angeles Raiders and Chicago Bulls gave rise to the industry with caps, jackets, oversized team jerseys, boots from the Timberland company, and even the renowned brands Nike.
The Journey after (21st century)
Times change and the tides may shift the sail. So it happened when the 21st century began. Luxurious brands made waves in the market due to the Advent of “bling” culture with Burberry, Gucci, Fendi, causing a significant trend through Hip-hop videos and even movies. Have you ever heard of Nike Air Force 1? Yah! I also rocked that shoe later in 2004 (I guess I was a hypebeast from the far end of the planet). It was the most widely admired shoe in that era.
The streetwear companies went a step ahead, co-picking the exceptionally restricted release case assortment possibilities, presently known as “drops.” They utilized online media as a strategy for exclusivity and scarcity.
Top Hypebeast and streetwear brands have constantly evolved since then. From Stüssy to Supreme, A bathing Ape, Louis Vuitton, Fila x Fendi, Commes Des Garcons, Balenciaga, and even Dior. Streetwear focused more on jeans, T-shirts, baseball caps, and sneakers.
Can we move on to the more juicy part already? I’d tell you how to identify when you’re becoming a hypebeast, or maybe your friend, family members, or even your boss.
Being a hypebeast does have advantages. Maybe we should dive into why being a hypebeast is necessary before falling back to the signs you’d notice when you begin to ask questions about being a hypebeast.
Merits Of Being A Hypebeast
Being a hypebeast is superb, and rightly so. However, those not in sync with the latest fashion trends may not know this. So, here are some of the advantages that come with being a hypebeast.
It is easy to find like-minded friends
Who wouldn’t want a friend with whom you can share the expensive Nike sneakers cost?
We all, no matter how vague it might sound, actually will want to have a taste of that.
You appear forever young
No one will seem to know what year you were born or how long you’ve breathed oxygen on planet Earth when you wear streetwear from the crown of your head down to your soles.
You’re part of the Ace-class of the society, which gives you an edge with fashion forecasters to get the latest drop on new products.
You have a remarkable ability to make sacrifices
Being a hypebeast is such a great deal. Call it a full-time job. To create an impression, you must first be convinced about your decision and why you’d want to change your path from the stereotypical everyday living to one worth the effort. This takes tonnes of determination tagged alongside sacrifice. You’d have to reorganize your system to fit into your new decision.
You could become an excellent investigator
Before a new shoe drops, you’d have made your findings of the musician who wore it, the model who has the first feel of it. You want to ensure that you’re at the top of your game.
These are but a few of the numerous merits of being a hypebeast. Indeed it was a worthwhile digression.
How To Identify A Hypebeast
- They only identify with a KNOWN Brand. If the brand name hasn’t made it to the top 10 in the global chart, you will hardly see them interacting with such brands.
- They gear up totally when they go out.
- They mix up all high-end brands together simultaneously without taking into cognizant the universal rule of fashion.
Top Hypebeast Brands Globally
This is the part you’ve been waiting for. Listed below are various hypebeast brands with renowned exclusive fashion prowess in the streetwear globe.
I will start from the bottom.
THE NORTH FACE
The North Face is an American recreation products company that produces outdoor clothing, footwear, and related equipment. It was founded in 1968 in San Francisco, California, United States. They have their headquarters located in Alameda, California, United States. Presided upon by Arne Arens, the North Face for over 50 years has become a reputable company for trusted supplies of outdoor clothing and related wear. One of the best for hypebeasts who are lovers of Jackets, T-shirts, vests, etc. The good thing is; they deliver worldwide, and their products are also at a fantastic price.
Douglas Tompkins founded the company alongside Susie Tompkins Buell.
I bet this didn’t surprise you.
The brand Gucci was initially founded by Guccio Gucci in 1921 in Florence, Italy. It is an Italian luxury fashion house with handbags, ready-to-wear, footwear, accessories, make-up, fragrances, and even home decor.
Check out some fantastic deals from as low as $18.
This brand shouldn’t sound strange to you. That’s if you’re a hypebeast already.
Stone Island is a privately owned Italian luxury textile and fabric brand specialized in men’s apparel. It was founded in 1982 by Massimo Osti. Stone island built a name around the fabrication industry. At some point, the brand became famous as one for hooliganism. Canadian rapper Drake has popularized the brand in hip hop culture through wearing stone island. Check out some of their fantastic hooliganism apparel.
This famous hypebeast brand was established 1924 (97 years old) as Gebrüder Dassler Schuhfabrik. It was founded by Adolf Dassler and had its headquarter in Herzogenaurach, Germany. Adidas is famous for apparel, footwear, sportswear, sports equipment, and toiletries production. It is one of the largest sportswear manufacturers in Europe and the second-largest in the world after Nike.
Check out some of their mouthwatering deals available for you.
Popularly known as PALACE, Palace skateboard is a London-based skateboarding and clothing brand established in 2009 in London, England. Its product includes clothing, shoes, accessories, and skateboards. Lev Tanju founded it.
Check out more drooling fashion apparels that’d keep your eyes glued till your ATM cards get debited.
Off white is an Italian luxury fashion brand founded by Virgil Abloh in 2009. Its headquarter is in Milan, Italy. Its products include clothing, shoes, accessories, furniture, and branding.
Nike, formerly known as Blue Ribbons Sports INC. (1964-1971), is an American multinational corporation involved in the overall process of footwear, apparel, equipment, accessories, and services. Its headquarters are near Beaverton, Oregon. It is the top supplier of athletic shoes and clothing. It also does the production of sports equipment. Bill Bowerman and Phil Knight founded this major corporation.
Remember Stüssy? Yeah! Your guess is just as correct as mine. Stüssy was founded in the 1980s by Shawn Stüssy. It is an American fashion house famous for its excellence in the fashion industry. Its headquarter is in Irvine, California, United States.
BAPE, unpopularly known as A Bathing Ape, is a Japanese fashion brand. It was founded in Ura-Harajuku in 1993 by Nigo. The brand has her hands tied around men, women, and children’s apparel and streetwear. It has 19 on-site stores in different countries across Europe and other continents.
Let’s get to see why Supreme has its place at the top of the table.
Supreme is a privately owned American clothing and skateboarding lifestyle brand. James Jebbia established it in 1994 in New York City, United States. It has on-site locations across Tokyo, Berlin, Paris, London, Milan, Los Angeles, San Francisco, and Osaka. Over the years, it built a reputation around skateboarding, clothing, and accessories.
The total equity of the company is around $1billion.
Here you have it! These are the top Hypebeast brands there are. You should try as much as you can not to fit in, but to be you.
Don’t live above your means, and try to impress nobody. There’s a whole world out there; explore!