The idea of banding is primarily to create a unique identity amid alternatives and competition. However, a brand becomes famous or trendy by the products or services it offers. In other words, the image you create for your brand does not represent your brand today as much as the public acceptance of your products based on either quantity or quality. In today’s fashion industry, the name Valentino is renowned and, beyond that, respected. Valentino is one of the 14 most recognized fashion brands in Europe.
Valentino is unique because it has been around for over six decades. It has international recognition from its first year of existence to date. The consistency is top-notch. For a brand like Valentino with different products and lines under each product, pinpointing a specific feature that significantly contributes to her fame may be difficult. You may have wondered what makes Valentino special?
Several things make up for Valentino’s identity. However, judging by time and trend, by how people react when they hear the name Valentino, or what they readily associate the brand with, Valentino has something or somethings people associate with it. This article avails you of information on The Valentino brand identity.
- Valentino History
- Valentino Brand Identity
The brand Valentino was created by an Italian fashion designer Valentino Garavani. In 1959 the company started as a fashion house in Rome, Italy. At the time, it focused more on ready-to-wear garments, but the Valentino brand had welcomed many other products over the years. However, all Valentino’s products are fashion-related. Valentino Garavani’s company is called Valentino SpA and is also known as Maison Valentino. It is among the strongest names in the fashion industry today.
Valentino Garavani and Giancarlo Giammetti co-owned Valentino initially until 1998 when they sold the company for $300 million. Although Valentino Garavani was still the creative director till 2007, there were changes in the company’s ownership three times from 1998 until 2012. The present-day owner of the company is Qatar which acquired her through Mayhoola for Investments Spc.
The 61-year-old fashion company ‘Valentino’ now has its headquarters at Via Turati, Milan, Italy. Most of Valentino’s products are hand-made from Rome. Valentino has above 150 boutiques and 1500 sales outlets in about 100 countries worldwide. The current CEO of this international luxury fashion company is Stefano Sassi, while the creative director is Pierpaolo Piciolli. Piciolli has remained Valentino’s creative director since 2008 till date. After Valentino Garavani retired in 2007, the brand has had three times change in creative director until Piciolli.
Valentino manufactures several fashion products, including; footwear, clothing, accessories, bags, perfumes, and beauty products. Valentino’s products are for both the male and female sexes and are available in different sizes to accommodate people across different heights and body sizes. You purchase a Valentino product from any of her boutiques available in 100 countries worldwide. You can also place an order on their website by clicking here.
The Valentino brand has a current net worth of €1.5 billion. Over the years, it has been designed for several celebrities, including; Jenefer Lopez, Elizabeth Taylor, and some others. The most recently introduced Valentino fragrance ‘Voce Viva’ has Lady Gaga as its Ambassador. All of Valentino’s products are luxurious, well with it being a luxury fashion company. In other words, if you own a Valentino bag, for example, you own an elegant bag, and the same applies to other Valentino products.
The Valentino brand has grown from a fashion house in Italy to an all-around international luxury fashion company. The brand also has won many awards over the years, and a good number of smaller and upcoming fashion brands have Valentino to look up to as a model in the industry. I’d say Valentino has made a good name for herself.
Bearing all these in mind, we can further answer the question, ‘What is Valentino brand Identity?’
Valentino Brand Identity
As it appears today, Valentino is famous for several things. From the V logo trademark to the Red colour associated with the brand. Also, the several products and fashion lines the country has. However, among those are a few things that serve as an identity for the brand in today’s fashion world. An essential factor to consider is time. The Valentino brand has been famous for different things at different times. Let’s explore them all.
Values and Signature
Valentino, especially since 2008, has upheld tradition alongside Innovation. This helps them retain the traditional Valentino touch even as they incorporate modern fashion trends into their products. These values have made the Valentino branch more attractive to the younger generation. In their 61 years of existence, Valentino only started giving more attention to the younger generation recently. Efforts are in place to combine traditional touch and modern fashion innovations to create beautiful luxury everyday wear. The Valentino brand also upholds a culture of excellence which showed in their announcement in 2020 to stop using the alpaca wool for their products after a revelation of animal abuse within the alpaca industry.
The Valentino brand is easily recognizable by its ‘V’ logo trademark, where V stands for Valentino. Valentino dresses, especially Male wears, often have this logo printed on, while the bags and accessories often have the metal logo attached to the product.
Also, the brand has been recognized by her red-coloured collection of clothing, dating back to 1960, when Valentino had her International debut in Florence, Italy. The popular name Valentino Red was born due to the unique shade of red fabric Valentino made the clothes in the collection. In 1968, Valentino released an all-white collection, which appears to diverge from the red-coloured collection people had associated the brand with. However, the collection won Valentino Garavani an award.
Valentino has her products across different aspects of fashion and a series of products under each category. This includes:
Valentino Shoes: Valentino shoes are often in series and categorized by gender. Some male Valentino shoes are; Trackstud Calfskin Combat boot and Trackstud Calfskin Derby. Some female Valentino shoes are; Valentino Garavan Tan-go Platform Pump in Patent leather, Rockstud Point-toe leather pumps, and Vlogo suede and shearling boots. These shoes have their prices at least €500.
Valentino Ready-to-wear Clothes: Valentino Clothes are also categorized by gender. Some Male clothing includes; Nylon Jacket with Water Nights Print, Stretch wool Cargo Pant, and Sweatshirt with Valentine neon universe print. Some female clothing includes; Embroided Crepe Couture Dress, Printed Crepe de Chine Dress, Embroided Georgette dress, Tweet Pois Dress, and Timeless Tweed Dress. They also have their prices at least $900.
Valentino Accessories: There are a series of accessories under the Valentino brand, including chains, bracelets, earrings, etc. Valentino’s accessories include:
- Vlogo signature metal and crustal ring.
- The Vlogo signature earnings in Metal and Swarovski crystals.
- Vlogo signature bracelet in metal.
- Swarovski crystal.
There at least €200 each.
Valentino Bags: Some Valentino bags are; stud sign shoulder bag in Napa and Suede leather, stud sign shoulder bag with floral embroidery, and stud sign grainy calfskin shoulder bag.
Valentino products include; Valentino Red (A lipstick line), foundation, makeup collection, and beauty pure (used on the nail), all belonging to the Valentino Beauty line launched in May 2021. Also, Valentino has some perfume products. Valentino practically covers every aspect of fashion.
What is Valentino famous For?
At inception, the Valentino brand was famous mainly for its clothing collections. In other words, when you mention the name Valentino, what comes to mind is clothing. Today, the brand is more diversified, and as a result, the brand is more known today for several other things about fashion apart from clothing.
As much as Valentino still excels in clothing, the brand we know today is more recognized with accessories and bags than clothing. This is because they have more of these products in styles that appeal to today’s generation or to the present trend than they do clothing. Unlike a few decades ago, when Valentini is mentioned today, what comes to mind is accessories and bags.
However, even though the Valentino clothing line is not as trendy today as it used to be, it shows promises of becoming the next identity of the Valentino brand. Valentino was made famous for excellence, and this is still an integral part of the brand. Moreso, Valentino has recently been introducing mainstream styles that have gained a lot of acceptance by the younger generation.
Beyond manufacturing, the Valentino brand also retails its products. A brand as diversified as this will stay vogue for long and hardly would be known for just a thing but several things they do excellently. The brand has survived 61 years of staying vogue and consistency.
Although it has experienced a few setbacks, it has proven to have a strong stance. Valentino will undoubtedly be around for long. Different people may know the brand for different things, but most people today regard it as an accessory and bag brand because it serves a larger crowd in these two areas than any other. You will love the Valentino brand if you have eyes for luxury, beauty, and elegance.