There are few names in fashion as well-known worldwide as Louis Vuitton and Versace. Both labels are from Europe, and their newest collections are regularly showcased at fashion weeks worldwide. Clothing, perfumes, handbags, sunglasses, and other accessories are some of the many things sold under both labels. Both labels are known for producing one-of-a-kind styles and selling eye-catching statement pieces, but they cater to different clientele. But which is more expensive, Louis Vuitton or Versace, and which offers better quality for the price? Learn more in Versace vs Louis Vuitton comparison post.
Versace vs Louis Vuitton- Overview
Gianni Versace, more often known as Versace, is the name of an Italian luxury fashion house established in 1978 by Gianni Versace. Under the Atelier Versace brand, the company creates haute couture and ready-to-wear clothing and accessories designed in Italy. Luxottica licenses the Versace name and branding for its eyewear products. The head Medusa serves as the basis for the Versace logo.
The French luxury fashion firm Louis Vuitton Malletier, or simply Louis Vuitton, was founded in 1854 by Louis Vuitton. Several items, from watches, luxury handbags, and leather goods to ready-to-wear footwear, jewelry, accessories, sunglasses, and books, bear the LV monogram. It markets its wares via physical stores with its online storefront, boutiques, and lease departments in upscale department stores.
Versace vs Louis Vuitton Employees
Gucci employed more than 17,000 people as of early 2019. In 2021, the LVMH Group had 175,647 workers across the globe. With only 19,000 workers in 2013, the company’s payroll is a massive increase.
Luxury fashion brands that compete with Versace and Gucci include Louis Vuitton, Ermenegildo Zegna N.V., and Prada USA Corporation. Other competitors include:
- Boch Automotive
- Hendrick Automotive Group
- Godby Home Furnishings Inc.
- Circuit City
- Solstice Sunglasses
In September of 2022, Capri Holdings was valued at $6.39 billion. According to the latest data, Capri Holdings is the 1921st most valuable business globally. The company’s revenue in 2021 was $5.35 B, up from $4.05 B in 2020. LVMH’s shares have increased to $327.20 billion as of September 2022. In terms of market capitalization, this places LVMH at number 19 globally. Recent financial filings by LVMH show that the company’s revenue increased to $72.72 billion in 2021 from $54.91 billion the previous year.
Versace vs Louis Vuitton’s Most Expensive Products
Greca One-Shoulder Mini Dress, which retails for $4,495, is the most costly item of Versace. The dress is a one-shoulder racerback number constructed entirely of silk. It has a stunning gold pattern at the hem framed by slightly sheer fabric. At $4,195, the Vanitas Demetra with Studs is the priciest handbag offered by Versace. Vanitas Demetra’s leather construction is complemented by its quilted design, Barocco embroidery, Medusa charm, dual carry handles, and optional shoulder strap.
The Urban Satchel is the most expensive item ever sold by Louis Vuitton, selling for a stunning $150,000. The Urban Satchel, like the highly controversial Tribute Patchwork bag, is an assemblage of disparate elements. This bag features a unique combination of materials, including high-quality Italian leather and recycled materials like water bottles, cigarettes, and gum wrappers. Its motivation arose from a desire to celebrate eco-friendliness and city life.
Being a celebrity favorite, Versace has enjoyed not only direct but also indirect fame thanks to the endorsements of A-listers. Famous people wearing and endorsing the label help spread the word about it in the fashion world. Elizabeth Hurley, Michael Jackson, Elton John, Princess Caroline of Monaco, and the Princess of Wales have all worn dresses the designer created for them. At the 42nd Annual Grammy Awards in 2000, Jennifer Lopez wore a green Versace dress, which was later ranked the fifth most memorable garment of all time by the Daily Telegraph.
In 2008, Elizabeth Hurley’s dress was selected for first place. In 2006, Versace collaborated with Lamborghini on the Lamborghini Murcielago LP640 VERSACE as part of a series of sponsorship agreements. The company exhibits at many runway shows as part of its promotional efforts. Versace is also big on social media, with 6.4 million followers on Facebook, 450,000 subscribers on YouTube, 27.6 million followers on Instagram, and 5.2 million Twitter followers.
Some of the best Versace ad campaigns include:
- 1997 Gianni Versace Uomo campaign
- Versace’s AW collection
- Sylvestor Stalone and Claudia Schiffer 1995 Shot
- Versace Qixi Festival 2022
- Versace Eyewear
Louis Vuitton Marketing Strategy
As part of its marketing campaign, Louis Vuitton enlisted celebrities to promote its wares. Jennifer Lopez, Kate Moss, Scarlett Johansson, Kanye West, and Uma Thurman are some famous actors that have served as brand ambassadors for the company. They’ve been featured in major advertising campaigns. Louis Vuitton is also a prominent sponsor of yacht racing and motorsports.
You’ve likely noticed that only the most prominent people in society are present at this gathering. The company can forge a meaningful connection with its target demographic by participating in such gatherings. The company has mastered the art of creating high fashion commercials that feel personal, which is the primary weapon for raising brand recognition and bolstering exclusivity.
Although they don’t air commercials on television, the company’s advertising approach guarantees prominent placement in print publications, including newspapers and style magazines. These ads feature specially processed photographs that convey a lasting impression of the brand. Targeting a specific demographic caused a stir in the advertising world and contributed to the brand’s meteoric rise to prominence worldwide. Many commercials include well-known faces to evoke an emotional response from viewers. Consumers who encounter the commercials may feel a sense of belonging to the select few.
Louis Vuitton uses social media to promote its content and marketing. They have 969,000 subscribers on YouTube, 9.5 million on Twitter, 24.6 million on Facebook, and 48.6 million on Instagram.
Some of the best Louis Vuitton advertising campaigns include:
- Make A Promise collaboration
- Spring-Summer 2021 show
- Cruise 2017 Show
- An Encounter with Greatness
- L ‘Invitation AU Voyage
- Louis The Game Men’s My Journey
We can compare Louis Vuitton vs. Versace by discussing the brands’ respective histories. Here is everything you need to know about Versace’s background.
How It Started
In his early years in Reggio Calabria, Gianni Versace helped at his mother’s sewing shop. This was when Versace’s passion for the fashion industry began. At age nine, Gianni sewed his first dress, a blue, one-shouldered evening gown. Some 40 years later, Princess Diana wore a replica of that design. At age 26, he relocated to Milan to pursue a career in fashion design, and in 1973, he created the “Byblos” line for Genny, aimed at young consumers. In 1978, he finally opened his store on Via Della Spiga, the city’s premier retail district.
Versace Goes International
Versace became an international sensation in the 80s. Gianni did a few things that completely changed how the fashion industry worked forever. He was ahead of his time by combining disparate materials in one garment, such as lace and leather, or metal studs and Swarovski crystals. This was very uncommon at the time. He was the first fashion designer to take his presentations outside New York and Paris. He was also very advertising-savvy, in addition to being a talented designer. He insisted on working exclusively with top-tier models and photographers for his ads.
Versace Becomes a Celebrity Brand
Versace understood the boost to his reputation resulting from dressing famous people. He has designed and sewn garments for stars such as Elton John, Princess Diana, Michael Jackson, and numerous more. In the 2019 New York Fashion Week show, Jennifer Lopez donned a replica of the green dress she wore in 2000. After relocating to Miami in 1992, Versace fell in love with the beautiful Villa Casa Casuarina in South Beach and bought it together with the adjacent land. The renowned Versace Mansion was created after more than $30 million in renovations, where he lived until he died in 1997. In 1997, Versace was killed when a fan named Andrew Cunanan shot him in front of his home.
Donatella, his sister, stepped into the role of creative director after his untimely death and has continued to drive the firm forward. In 2018, Michael Kors paid $2.12 billion for the company’s outstanding shares and retained Donatella as a chief creative officer. The company now has over 1500 shops in over 100 countries.
Louis Vuitton History
While our experts have covered the history of Versace, it wouldn’t be a fair Versace vs Louis Vuitton comparison without also covering Louis Vuitton’s past.
Louis Vuitton Roots
In the early days of Louis Vuitton, steam, boats, and horse-drawn carriages were the primary means of transportation. Vuitton’s innovative flat-topped stackable cases were waterproof and lightweight because of his expert artistry in trunk manufacturing. Louis Vuitton trunks are very collectible because of their iconic monograms and innovative unpickable spring buckle single lock systems. After Louis Vuitton passed away in 1892, his son Georges seized the helm. By 1896, the first canvas bag featuring the now-iconic LV monogram, quatrefoil, and flower design had been introduced. Louis Vuitton’s unique monogram design is still used today, and it has come to represent high-end travel, elegance, and fashion.
Introduction of Timeless Handbags
Gabrielle Coco Chanel, synonymous with the Chanel bag line, saw Louis Vuitton in 1925 and commissioned a custom bag because of the company’s rapidly growing fame for its superior quality and innovative designs. In the 1930s, she approved mass production of the bag, marking the beginning of Louis Vuitton’s expansion into more affordable luxury leather goods. It’s now commonly referred to as the “Alma” bag. The famed Keepall from the 1930s, the Speedy 25 that Audrey Hepburn specifically ordered, the 1932 Noé bucket bag, and the 1966 cylindrical Papillon are all other examples of timeless handbag designs.
Expansion into Other Categories
Moet et Chandon and Hennessy, two well-known Champagne and cognac producers, united with Louis Vuitton in 1987. The LVMH parent company was established via their joint efforts. Almost $3,000,000 was exchanged, and numerous high-end companies have since joined the alliance. Because of the multinational corporation, Maison has reached new heights. The 90s and beyond saw Louis Vuitton establish itself as a prominent ‘fashion’ house, thanks to the brand’s iconic purses, innovative ready-to-wear, collaborations with Takeshi Murakami, and the appointment of Marc Jacobs as Creative Director. In the 2000s, Louis Vuitton expanded into other product categories, like jewelry, sunglasses, shoes, and perfume, all inspired by the brand’s incredible history and adoration of travel and design.
The Neverfull tote, which debuted in 2007 and can carry up to 200 pounds, is one of Louis Vuitton’s most recognizable bags. It can be used as a chic weekend or roomy overnight bag. Marc Jacobs, an American fashion designer, joined the company in 1997 and eventually became its Creative Director. During his tenure, Louis Vuitton went from a high-profile luggage business to a high-fashion empire that included ready-to-wear. The first line of Vuitton jewelry, a line of charms, was also introduced under his watch. There was a seamless transition into fine jewelry in 2004 and high jewelry in 2009.
The Bottom Line
When you look at the cold, complex numbers, Louis Vuitton comes out on top when comparing it to Versace. Louis Vuitton has been around for far longer as a business, has a more substantial reputation in the fashion industry, and generates significantly more yearly income. In comparison to Versace, Louis Vuitton is superior in many ways. It has a larger workforce, a more comprehensive selection, and a long history. On average, the price of a Louis Vuitton item is more than that of a Versace item, making Gucci the more expensive brand. Checking both brands’ websites might help clear up any confusion you may have about the current fashion scene.