Yeezy brand – is it a separate brand?

Yeezy brand- is it a separate brand-

Introduction

Yeezy is a fast-growing brand that is setting the pace in the fashion world today. It is owned by the famous American rapper and record producer Kanye West and depicts his taste in fashion. Since the brand’s inception in 2006, it has partnered with many other reputable brands to release mind-blowing designs. Despite its numerous collaborations, it is a different brand.  

The brand’s name is the shortened form of kanyeezy, a name given to Kanye West by Jay Z at the introduction of his Lucifer track. When he ventured into the fashion world and started collaborating with other Brands, Kanye decided to add “ezy” to their names and named his fashion brand Yeezy. 

The brand started its business in 2006 with the sole purpose of creating excellent designs for footwear. However, as the company grew, its owner ventured into other areas of fashion and released the Yeezy clothing line in 2015.

From its inception, the brand collaborated with other reputable brands like Nike, Louis Vuitton, Adidas, to mention a few, to release designs that appealed to many people. This has helped the brand stay relevant in the fashion world to date. 

Although Yeezy’s collaboration with other brands made it easier for it to gain popularity, one downside is that many people do not know that Yeezy is a different brand. It’s fast becoming a fashion line.

When people think about Kanye West’s Yeezy line, most times what comes to mind are his trainer designs; however, it is not just footwear that Yeezy is all about. The brand designs a mean line in apparel. 

  • History – How the brand started
  • Subsidiaries of the branch
  • The net worth of the brand

History – How The Yeezy brand Started

In 2006, Kanye West designed a pair of shoes for Adidas. However, this design was never released. Later that year, he partnered with Bape, a Japanese fashion brand, and released the Bapesta shoe commonly called college drop out. It is safe to say the collaboration between these two brands didn’t work out so well as Bapesta shoes only lasted a short while in the market. They are now scarce to find and sell for very high retail prices. 

Kanye West, refusing to be deterred, then partnered with Louis Vuitton in 2019 to create three different models of shoes. These models were named after three important people in his life. His partnership with Louis Vuitton didn’t last so long either.

In the same year, Kanye collaborated with Nike and released three sneaker designs, Yeezy I, Yeezy II, and Air Yeezy 2s. This deal with Nike lasted till 2013 and ended when Nike refused to pay royalties for Kanye’s design.

After the partnership with Nike ended, Kanye reached an agreement with Adidas, where he would receive a 15% wholesale royalty. In 2015, they officially launched the collaboration between Kanye and Adidas, and since then, the brand has been experiencing massive success.

Subsidiaries Of The Yeezy Brand

Yeezy Clothing

As stated earlier, Yeezy may be famous for its shoe designs, but its clothing line is also making waves in the fashion industry. The clothing line known as Yeezy clothing was released in October 2015.

After its launch in 2015, the clothing line released ready-to-wear and stripped-down style apparel collections. They solely made these designs in flesh-toned colours and military apparel. 

Yeezy outfits are usually monochrome and come in colours like black, brown, grey, and orange. They also have a reputation of being either skin-tight or very loose. 

Like the shoe line, Yeezy clothing line has partnered with other brands to release designs. However, some of these designs did not receive as much attention, and most did not make the light of day. 

Knowing how resilient Kanye can be, we were not surprised when we heard about the clothing line partnering with Gap Apparel Line. This partnership is supposed to last for a period of 10years. They intend to create modern and affordable clothing for men, women, and children.

Gap has agreed to pay royalties and potential equity to Yeezy, and hopefully, this collaboration will last longer than its previous ones.

Yeezy Footwear

The brand has released a lot of footwear since its launch. Below is a list of its popular designs.

Yeezy Boost 750

Yeezy Boost 750 was launched at the Yeezy season I, and within ten minutes of its release, the brand had sold out all the 9,000 pairs of shoes available to be sold. The Yeezy boost 750 shoe design was inspired by a shoe design from Australia. 

The shoe comes in a light brown colour. After its launch day, it was made available through a wide variety of stores for seven days.

Yeezy Boost 350

The Yeezy boost 350 was designed with an Adidas trademarked material woven into exquisite dark blue to white patterns. They made the sole and heel tab of the shoe with a unique type of rubber. The shoe design had minimal laces, making the public fall in love with it easily. They can be used as running shoes as they provide a very comfortable feel.

Yeezy Boost 350 V2

From the name, one can tell this shoe design is an upgraded version of the Yeezy boost 350 design. It comes in four different versions and colours: beluga, zebra, black and white, and cream white.  

Another thing that distinguished this upgrade from the previous version is that it included the stripe SPLY- 350 plastered on the side. 

This version also has a different structure and did away with the rubber heel tap.

Yeezy Boost 950

Yeezy boost 950 design came with features that include metal eyelets, mixed canvas, nubuck upper, a large heel tab, matching tonal laces, and unique suede details on the eye stay.

Benefits and Limitations of Indirec... x
Benefits and Limitations of Indirect Distribution in Fashion

The Yeezy Boost 950 has a waterproof sole that helps to keep the feet dry during winter. One would think the design was intended to be worn when fleeing an apocalypse with all these features. 

Yeezy 350 Cleat

They designed the Yeezy 350 cleat to be worn when playing football; however, it did not meet the NFL specifications for a football boot. 

Yeezy Powerphase Calabasas

The Yeezy powerphase Calabasas design upgrades the Adidas trainers designed in 1980. Its features include:

  • A quality white leather upper part.
  • A red Trefoil emblem.
  • Perforated stripes.
  • The green Adidas branding.

In December 2017, the second colour version of the design was released in a tonal grey shade, and in 2018, the third version was released in core black colour.

Yeezy boost 700

The Yeezy boost 700 design was released in August 2018 and was sold at $300 per pair. A follow-up version, ” Yeezy boost 700 V2,” was released in March 2019 alongside a countrywide lemonade stand charity initiative to raise mental health awareness funds.

Yeezy Foam Runner

One exciting thing about the design of this shoe is they made that part of it from harvested algae. The Yeezy foam runner was designed in the United States and was made in an Ararat colour scheme.

Aside from the sneaker designs of shoes made by the brand, Yeezy has designed other footwear styles, including heels for women, boots, and the odd offshoot sneaker.

Yeezy Accessories

Yeezy brand has released a couple of accessories like the Yeezy keychain and Yeezy baseball caps. 

The baseball caps are made from cotton. They are made with very unique and custom styles. Although these accessories are not as popular as the shoe and clothing line, they are still selling.

The Net Worth Of The Brand

There has been a lot of speculation about the actual worth of the Yeezy brand. Several private banks have estimated that the brand’s worth is between $4 billion to $5 billion. 

According to a valuation carried out by the united bank of Switzerland (UBS) in 2021, Yeezy’s worth ranges between $3 billion to $4 billion. 

Figures released by Bloomberg show that a large part of the brand’s income comes from its sneakers line. The report also speculated that Yeezy’s partnership with GAP could potentially bring in $970 million to the company. However, Forbes has refused to speculate about the brand’s collaboration with Gab until the products sell. 

Conclusion

Yeezy is one of those brands that started collaborating with other brands since its inception. However, one collaboration that stood out was its collaboration with Adidas in 2015. The duo designed and manufactured numerous sneaker designs that people greatly liked and made them fast-sellers. These designs came and saturated the sneakers market and became the talk of the town at the time. Shoe designs released under this collaboration had the Adidas logo and the Yeezy logo on them. This led many to assume that Yeezy is a branch of Adidas and not a brand on its own.  

Yeezy was launched in 2006 as a fashion brand. It is owned by Kanye West and was named after him. The brand is famous for its collaboration and sneakers designs. However, it also has a clothing line for women, men, and children.

The brand has grown tremendously over the years and recently signed a deal with GAP clothing. The brand is worth about $3.2 billion to $4.7 billion.

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Yeezy brand – is it a separate brand? There's been a misconception about the Yeezy brand being a branch of Adidas. This article clears the misconception and all you need to know about the brand.
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Sources and Further Research

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