In a competitive job market, it is harder for anyone to find the right talent. Employers still need to trust at face value what is presented in a resume, while candidates have to constantly find new and creative ways to display their talents and skills in a convincing manner.
The whole hiring process has become incredibly complicated and hard to navigate for anyone wishing to find a job in a competitive industry – like fashion – where hundreds of resumes flood any available vacancy spot.
This is why in this post, we’re providing a different perspective on the matter, by suggesting to create a blog as part of your strategy to start a career in marketing and communications.
For as much as this may seem far-fetched, we’re going to provide 5 reasons that show why developing a blog could be a way to effectively bring across top qualities that are very rare and valuable to employers.
With no further ado, let’s dive into each!
#1 A Blog Displays Your Voice
One of the most important qualities of a marketer is his\her ability to embody the voice of a product or brand. So many tasks in day-to-day operations revolve around capturing the tone of voice, expressions, and mood of a brand in order to create engaging conversations with its customers.
If you are a master of this skill you can easily manage social media profiles or create press releases in public relations offices.
By creating a blog, you have a chance of displaying your ability to communicate in writing, with podcasts, or on video, and show your skills and expertise while delivering different types of content.
Through a blog, you can challenge yourself with educational material, informational content, awesome visuals and fully display your professional writing and communication capabilities.
#2 A Blog Displays Understanding of An Audience
The second quality that a blog can display is your understanding of an audience.
With more than 2 million posts being published daily, blogging is not always about unraveling new information that no one knows about.
In many cases, blogs can contain new information, connected to the experience of the authors or their personal research, on the other hand, in some cases blogging is about compiling pre-existing information in a new, more focused format.
In simpler terms what this means is that you are repackaging information, with the intent of creating helpful, informative content following the specific angle your readers want.
In this sense, a blog can address any niche, but the reason why multiple blogs occupy the same niche is that their perspective on the topic changes.
An article on how to choose a tie can change depending on the angle of the reader, is it a work tie? a ceremony tie? a funny tie?
This is because in blogging you need to emphasize with your users and understand what kinds of problems they may be facing so that your content will be attuned to their needs.
By creating a blog, you are able to display your understanding of an audience and what it wants to read, or what type of content it wants to consume by showing an understanding of their needs.
This approach is what in marketing we call “Jobs to Be Done” and if you’d like to read more about this, here’s a link to a more in-depth article.
#3 A Blog Displays Writing and Content Creation Skills
Creating content is a multi-tiered process that entails a variety of steps. These steps revolve both around processing numerical data and developing original insights.
You usually start by identifying low-competition keywords connected to your brand, you then identify queries and searches that contain that keyword, and then you create content that is able to rank higher than the competition because of the exhaustiveness, quality, and helpfulness of the material.
This process is simple to understand but it can take a long time to fully master. If you are someone who is looking for a mid-level job in marketing, being able to display a strong level of content creation skills is a very helpful asset to your application.
If you’d like to read more about the topic of content writing, here’s an article where we discuss the subject in further detail.
#4 A Blog Displays Tech Skills
Building a blog is also about purchasing a domain, setting up hosting, installing a content management system, applying themes, installing plugins, structuring your website, and creating pages, and posts.
All of these steps with the technology and resources which are now available online are not hard to do, but still, developing a website from scratch is something that is not so simple to do.
Marketers are now required to have some quantitative skills and being able to use technology is a part of the job. This is not because you are required to build sites for your clients as this is a job for software developers. Still, you may still have to talk with tech teams and in this context, being able to understand the foundations of website development is a necessity.
#5 A Blog Displays Resilience
Last but not least, blogging displays resilience. If there is one factor that is really making a difference in the success of a project is your persistence and resilience.
In this sense, blogging takes a lot of time and a lot of effort. It can take months before your content even starts to rank and in many cases, it can take years before you are able to collect some results for your efforts. Timelines are subjective, but for sure, blogging is at least a mid-term project, there are no easy wins, it takes hard work and patience.
Being patient and hard-working alone are great skills to display as companies usually want to retain their talent and want to make sure that employees are not going to give up on the first challenge.
As we’ve discussed all of these 5 qualities are going to present you very effectively to your employer and display a series of skills that can enhance your profile greatly.
Great, now that we’ve touched upon all 5 reasons, it’s time to draw a few conclusive remarks.
There you have it! In this post, we’ve covered 5 distinct reasons why developing a blog could be a great way to set yourself apart from the competition by displaying a variety of skills and talents.
To an employer, something like a blog can take the guessing game out of the interview, as the qualities and skills your CV may list, are fully demonstrated by something as remarkable as a real-life publishing platform.
If you’d like to read up more about this content marketing approach, here’s a book we recommend: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.
Moreover, don’t hesitate to explore our blog where we’re posting a wealth of material on content marketing and digital strategies for your fashion brand.
If you’re interested in learning more about Content Marketing, don’t hesitate to take a look at our course “Content Marketing for Creative Rockstars“. Our short and to-the-point, online class covers a wide range of topics spanning from developing blog posts capable of driving profitable traffic to strategies for getting strong conversion rates on your landing pages. Here’s a link to the course, if you use the discount code BLOG20 you can access a 20% discount. Enjoy!