Introduction
While cosmetics initially appeared to be a topic of interest for females, their usage has significantly increased over the past decade. Today, both men and women use cosmetics. Cosmetics is undoubtedly fashion-oriented, but it is also used to achieve breathtaking transformations. Thus, business analysts report that cosmetics are a big catch for aspiring entrepreneurs. For cosmetic market experts, identifying the perfect cosmetic business name is the first step in developing a cosmetics business.
When you become a business owner, one of the most significant considerations is the name of your company. Cosmetics is a fashion industry, and everything should be trendy, including the names of the brands. Your brand name is a crucial determinant of your success as a business. A good name can promote your brand, and a bad name can adversely affect it.
There is no doubt that choosing the correct name for your cosmetic business can be challenging. Perhaps you have been seeking suggestions from friends or searching the internet, but all have been fruitless. How do you choose a trendy yet unique name for your company? Read on to discover the creativity behind stylish and distinctive beauty names.
The following are some of the topics we will discuss in our post.
- The typical way in which people choose cosmetic brand names
- Cosmetic business names that have been successful
- How to come up with a unique name for your cosmetic business
- A variety of ideas for cosmetic business names
How people typically choose cosmetic brand names
It has been reported that the cosmetic industry in the U.S. is worth approximately $507.8 billion. Consequently, you are likely to see several successful cosmetic brands using similar naming techniques due to this high number of people using cosmetics. In the beauty industry, most brands describe their products by the names that they bear. Estée Lauder is a great example of this. A case study of organic skincare further revealed that most people name their brands according to their natural surroundings.
As long as your brand name is creative, no rule governs it. You may need to consider the interests of your target audience when choosing a brand name.
Names of successful cosmetic companies
Let us start with examples of successful businesses running successful cosmetic brands before diving into lists of catchy and unique names.
Mac
Mac has been in the beauty industry for a long time, and one of the reasons why it has been so successful is the concise name. The whole meaning of the name is “Make-Up Art Cosmetics,” but the company chose to use the shorter version. Because it is a simple name, it is easy to remember.
Dove
Most people are familiar with the Dove brand, which specializes in body care products. The brand’s name conveys its value proposition: cleanliness and purity. As a result, it is more than just a brand name; it represents the brand in its simplest form.
Covergirl
is Known as one of the leading cosmetic companies in the world, this company specializes in facial and eye beauty products. Initially, the company was known for publishing the magazine Covergirl, which bears its name. Thus, you may use the same brand name for other beauty and fashion companies.
Clinique
A brand known for its skincare products and fragrances, Clinique is a well-known name in the beauty industry. Although it produces different products, they are related. The brand’s name was derived from the words “unique” and “clinic,” which sets it apart from its competitors.
Benefit
This brand’s name is also simple, without losing the company’s value. It focuses on express makeup kits, especially for females. The goal is to benefit its users and help them feel better about themselves.
A guide to creating unique business names for cosmetics
It is not as difficult as you might think to come up with a unique and trendy brand name. These tips will assist you in writing a name for your brand.
Brainstorming the Names
There is no doubt that brainstorming is an old-fashioned method for generating business names, but it remains effective. Using pen and paper, you can gather several suggestions and choose one that you find most appealing. Ideally, you should develop ten suggestions so that you have a variety of options to select from.
You will find it easier to come up with ideas if you understand the value you wish to offer. The brainstorming process will assist you in identifying names that will inform your customers about the products and services you offer. Take note of all ideas that come to your mind during the brainstorming process.
Your Brand’s Uniqueness
Consider the common characteristics of your brand before naming it. What comes to people’s minds when they see your products? Research related words and combine them to create a unique term for your brand. Consider synonyms of words that come to mind, and determine whether they sound better than the originals. It may seem awkward to have some of your ideas, however if you are aware of your brand’s selling point, you will be able to make the right choice.
Simplicity is Key
Make sure your cosmetic business name does not contain too many words. Some ideas or inspirations seem great, but they would be better expressed on your company’s homepage. Having a simple name makes it easier for customers to locate your business online or on site. Word-of-mouth advertising, for example, is enhanced by using names that customers can easily pronounce.
When requesting a reference or shop location, a company name longer than three words may appear confusing. However, if you came up with lengthy terms for your business name, you may want to try abbreviating it.
Embrace Feedback
The best way to determine the validity of any chosen name is to obtain a third-party opinion. As your audience is a third party, it is crucial to gather honest opinions about your brand name. You should also inquire about what other people think about your brand name and whether any adjustments need to be made. You should also inquire about the first idea that comes to mind when hearing this word. You may ask them to rate it on a 1-10 scale.
Availability
In most cases, it is a coincidence that several other people have the same name ideas as you. It is important to ensure the domain name is available to avoid appearing as stealing another brand’s intellectual property. The availability of a name can be determined by several name generator websites available on the internet.
Avoid Narrowed Names
If you are looking to grow several brand branches in the future, you want to be cautious of adding location to your brand name. For instance, “facial serums U.S.” may not be the ideal name. Determine if you will only offer facial care in the future and will not expand beyond the U.S. As a business owner, you may not comprehend the opportunities that lie ahead for your company. As a result, it is important to never limit yourself to the name of your company. Alternatively, if your brand will cover only a particular gender, age, or location, you can choose a less generic name.
Brand Translation
It is important to consider the sound of your brand name in multiple languages if you wish to grow globally. You can use Google Translate to confirm the meaning of your brand name in another language. Even if it does not retain its meaning in some translations, make sure it does not mean anything bad. Despite not being able to achieve this overnight, ensure you undertake the proper steps.
Ideas for different cosmetic business names
Catchy Cosmetic Business Names
- Absolute Glam
- Aesthetic Idols
- Aesthetic Storm
- Allure Beauty Cruise
- BareBeauty Cosmetics
- Beauty Bonanza
- Beauty Moon
- Become Aesthetic
- Bee Pretty
- Be Lovely
- Beyond Heaven
- Blooming Beauty
- Budget Cosmetics
- Careful Cosmetics
- Cherish Life Society
- Cosmetics Den
- Cosmic Cosmetics
- Cosmetic Queens
- Cosmetics Warehouse
- Cosmoline
- Crimson Cosmetics
- Crush Cosmetics Inc
- Desire Face
- Dream Shades
- Ethereal Enhancement
- Everything Nice
- Fabulous Baby!
- Face Artistry
- Face Bay
- Fox Cosmetics
- Face Fix
- Frosted Cosmetics
- Glow Away
- Glow and Go
- Lavish Enhancement
- Glow Girl Blush
- Hook
- Little Angel Cosmetics
- Lip Gloss Veneer Inc.
- Lippy Time
- Magic drop
- Marshmallow Beauty Inc.
- Makeup Bomb
- Mascara Maniacs
- Makeup Canvas
- Makeup Marvel
- Moderation Magic
- Pink Peony
- Pretty Cool Girl
- Radiate
- Revive Aesthetics
- Refined Reveal
- Ruby Aesthetics
- Smooth Skin Solutions
- Sugar and Spice
- Spoil yourself
- Tinder Gold Makeup
- The Nail Lamp
- Ulta Beauty
- Zestful Queen
Trendy and Unique Cosmetic Business Names
- Applied Artwork
- Applied Assurance
- Apricot Beauty
- Angels Kiss
- Beauty Lifestyle
- Beauty Base
- Big City Beauty
- Beauty Fusion
- Beauty on a Budget
- Bloom and Glow
- Blossoming Beauty
- Blushes
- Blushful Beauties
- Brixture
- Budget Beauty
- Brilliant Beauty
- Bloom Beauty
- Cheeky Colors
- Clean Cosmetics
- Cosmic Cosmetics
- Classy Cosmetics
- Cool Coverage
- Cool Cosmetics
- Cosmetics Corner
- Day Beauty
- Face the Music
- Face Forward
- Flawless Appeal
- Face First
- Face of Fortune
- Fierce & Flawless Cosmetics
- Fresh Faced
- Fuchsia Fashion
- Facial Fantasy
- Glamorous Beauty Paint
- Gleaming Glow Makeup
- Glitter Queen Cosmetics
- Golden Halo
- Golden Swan Cosmetics
- Goldie & Me
- Herbal Beauty
- Herbal Cosmetics
- Layered Luxury
- Lovely Looks
- Lipstick Love
- Lovely Looks
- Luscious Lips Salon
- Luv To Lips
- Maple Sugar Beauty
- Makeup Galaxy
- Makeup Plus
- Makeupolous Shop
- Mellow Yellow Nudges
- Millennial Beauty
- Mother Nature Cosmetics
- Mother Earth Beauty
- New Age Beauty
- Natural Beauty
- Naturally Gorgeous
- Natural Glow
- Organic Glow
- Ombré That
- Perfectly Pretty
- Purity Cleaners
- Painted Precision
- Queen Bee Beauty
- Retro Glamour
- Rosy Passion
- Royal Rose
- Simple Beauty
- Shinesation
- Smile and Sparkle
- Smokey
- Storm Blossom
- Sweet Cheeks Cosmetics
- Symmetry Systems
- Subtle Symmetry
- Supple Symmetry
- Snow White Lilac
- The Beauty Beasts
- True Beauty
- The Organic Beauty Co.
- The Beauty People
- Ulta Beauty
- What a Beauty
- Magic Makeup
- The New Black
- Water Lily Makeup
- Where Beauty Rhymes
- Worldly Beauty
A Great Online Class: Contemporary Brand Identity by Domestika
Suppose you are interested in learning more about how you can create a successful name for your business. In that case, we recommend taking a look at the online class “Contemporary Brand Identity: Using Verbal and Visual Branding”.
The course is currently under promotion, but you can use the discount code: T_BROWNLEES-PROMO to get an additional 10% discount on your purchase.
This online class offered by Domestika, at a very inexpensive price covers all you need to know to create create a strong brand and learn about the process that helps you develop your name ideas. If you apply to the course through the link below you’ll be supporting 440 Industries, and we thank you for it!
Conclusion
As a brand grows and changes, it may become apparent that the name it chose does not suit the brand. At this point, it becomes challenging to re-brand or change the name. Hence, it is crucial to always give cosmetic business names a thorough thought to prevent changing names in the future. Moreover, learn to be patient when making company decisions. It does not matter what method you used to gain the name of your brand in the long run, but it should allow room for growth in the future. However, ensure to employ creativity while at it.
For more information about branding, we recommend checking out the following book: Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
If you’re interested in reading more about branding here’s a book we recommend looking into: Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
Also, don’t hesitate to look into our blog, where we provide a wealth of material in marketing and communication in fashion.
