Why the PR Office is the Most Important Asset for Your Fashion Brand
January 7, 2021
Public Relations offices are a key division in your fashion brand, they are extremely versatile and contribute to your success. Let see how!
How to Develop A Branding Strategy for Your Fashion Firm
December 30, 2020
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
Defining Traits of Luxury Fashion
May 25, 2020
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
How to Make Your Store Atmosphere Generate Sales
May 23, 2020
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
How to Put a Price On Your Fashion Brand
November 21, 2019
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
Relational Branding for Fashion Companies
November 20, 2019
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
Brand Image and Communication in the Fashion Industry
April 9, 2019
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Branding decisions in the fashion industry
April 8, 2019
The fashion industry is striclty entwined with the challenges of developing a brand. Branding in fashion accounts for the highest intangible assets.
