Sustainability Within the Fast Fashion Industry – H&M vs Zara
September 20, 2022
In this post, we’re looking at a comparison between H&M and Zara when it comes to their sustainable practices and initiatives for the future!
How Can Brands Influence Customer Behaviours Towards Sustainability? Here Are Our Top Tips
September 22, 2021
In this post, we’re taking a look at ways in which fashion brands can influence customer behaviour even after they’ve bought a garment. Read on!
Customer Segmentation in Sustainability Does Not Work and Here’s Why
September 19, 2021
In this article, we move past the traditional ‘customer profiling’ approach in order to understand what types of marketing approaches really work.
Fashion Sustainability and Measuring Success: From ROI to Social Return on Investment
September 10, 2021
Being successful depends on what metrics we pick to define success. If you want to create a high-impact business, than SROI is your best friend.
New Consumer Models in Fashion Sustainability
December 19, 2019
In order to address the challenges of fashion sustainability firms need to become better aware of the trends that are influencing customer behaviour.
New Trends in Fashion Design and Sustainability
October 22, 2019
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
The Business Challenge of Fashion Sustainability
June 30, 2019
Fashion sustainability is not a limitation imposed by the new demands of the market, but an opportunity to create new value and change to the industry.
The Role of the Designer in Fashion Sustainability
June 28, 2019
The advent of sustainable fashion has made the role of the designer much more complex. In the post, we look at the many implications designers are facing.
Fashion Sustainability Explained [VIDEO]
May 22, 2019
Fashion Sustainability is a complex topic so we try to clarify what we mean with it. Through the whiteboard animation we explain who its accountability.
Fashion Sustainability and Consumer Accountability
April 30, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
