Customer Segmentation in Beauty and Cosmetics
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
What is Made in Italy and Why It Matters
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
From a Single Collection to a Collection Portfolio
Fashion companies are moving away from the creation of a single collection per season and are starting to develop a collection portfolio. Let’s see how.
Fashion Firm Competitor Analysis Criteria
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
New Trends in Fashion Design and Sustainability
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
7 Simple Advice for Inspired and Entrepreneurial Artists
If you’re an artist looking to better understand the business of the arts, in this post we’ll go over 7 simple pieces of advice to get you started..
How Licensing Works in the Fashion Industry
Licensing in the Fashion industry is a key contract to create partnerships with manufacturers and utilize all of the untapped equity of your brand.
Can your Brand Survive the Growth of the Luxury Market?
As the luxury market is growing, brands need to adapt to new competition and to the standards of more demanding customers. Let’s see what can be done!
A Brief Guide to Becoming an Entrepreneurial Musician
In this post we share some common sense advice to those who are approaching the music career and want to create a sustainable approach to a exceptional job.