Your lingerie business name gives your business its identity and supports the creation of your brand. It is also one of the first things people see, playing a vital role in first impressions determining whether a potential customer stays or leaves. Due to increased competition, it is crucial to distinguish your lingerie business from others, beginning with the name.
Below are steps to take when naming your lingerie business:
#1 – Discover your niche market
Before you start brainstorming lingerie business names, you should first have a clear understanding of what your niche market is. Ask yourself questions like:
- What is my target market?
- Who is my target audience?
- Who is my ideal customer?
- What are their demographics (e.g., age, gender, location, preferences, etc.)?
- What are their pain points, fears, and deepest desires?
- Who are my competitors?
Contrary to popular belief, having a niche market doesn’t limit you. It helps you become an expert in one area as you build the capacity to expand and take on bigger competitors. Having a niche allows you to know who your target audience is and who exactly your direct competitors are in that specific area of the industry. If you don’t have a niche, “everyone” is your competitor, and this gives you slimmer chances of success.
Knowing your target market also gives you an edge over your competitors because it enables you to hit those emotional pain points that make your target audience buy. Knowing who your competitors are, makes it easy to do deep research into their brand naming strategy.
This knowledge of your competitors, both successful and unsuccessful, coupled with understanding your target audience, give you insight on how best to name your lingerie business to achieve success.
#2 – Discover your competitive edge
Now that you know your competitors and have discovered why your target audience buys from them, it’s time to figure out what makes your lingerie business unique. This uniqueness will influence the lingerie business name or tagline you’ll pick.
Answer these questions: what is your competitive edge? What is your unique selling proposition? Why should your target market buy lingerie from you instead of your competitors? Is it the pricing? Do you offer premium services? Does your lingerie business focus on a luxurious or economical budget? Does your lingerie business focus on speedy delivery or custom-made lingerie? Are all your materials made of leather, silk, satin, or lace? What exactly is that secret sauce that differentiates your lingerie business from its competitors?
These and more are questions that, with the right answer, make your lingerie business stand out and not blend in.
Remember that if you don’t have answers to these questions, your potential customers will likely not know why they should buy from you instead of your competitors. To them, your business is just another lingerie business.
#3 – Brainstorm lingerie business names
After picking your niche, analyzing your competitors and target audience, and discovering your competitive edge, the next step is to brainstorm ideas. This phase is when you apply the naming principles of successful competitors in your lingerie niche (from the competitor research/analysis) to derive a unique name that catches people’s interest.
Having your unique selling proposition in mind, brainstorm lingerie business name ideas and write down those that come to you. It’s okay to get inspiration from names of successful competitors, but be careful to make yours sufficiently different to avoid legal issues in the future. Make sure to brainstorm as many names as possible.
#4 – Shortlist your lingerie business name ideas
After brainstorming ideas until you’re brain dry, the next phase is to shortlist those ideas. If you don’t know how to shorten that list, don’t fret because I’ve compiled a bullet point list below to make the process easier.
- Is the lingerie business name simple and easy to remember?
- Is it easy to spell and pronounce?
- Does it focus on your target audience and market?
- Is it unique and catchy?
- Does it hint at your unique selling proposition? (Not necessary, but recommended)
- Does it evoke the right emotion when seen or said?
- Do you really like it?
- Is the name being used by a competitor?
- Is the domain available online and on social media platforms?
- Is the name trademarked?
After answering these questions, ask other people to give you their opinion. This way, you see from the eyes of others, some of which may belong to your potential customers.
#5 – Check For Online Domain Availability And Trademarks
This step is essential, which is why it has its section here even after listing it on the bullet point list. As I mentioned, check for the online domain availability of the names you’ve written. It’s also recommended to have the name on social media platforms to ensure uniformity.
Another critical thing to remember is to check for trademarks so you don’t encounter legal issues on your journey.
Choosing a lingerie business name can seem daunting, but we’ve got you covered in this article. Knowing that a lingerie business is different from other industries is important. It’s a vibrant world, and there are steps you need to follow to attract the right audience if you don’t want your lingerie business to get lost in the ever-growing crowd. With this article’s aid, I hope you’re armed with knowledge and information to pick your lingerie business name easily and confidently.