Questionnaire Design in Fashion Business in 4 Steps
April 11, 2021
Designing questionnaires can be tricky as there a few things to take into account to make the best of our research, take a look at our tips.
Why Trickle Down Theory is So Important to the Fashion Industry
April 7, 2021
Trickle Down Theory is an essential theory in fashion not only to understand trends but to also develop the right business model.
Case Study: How Universal Standard is Revolutionizing the Fashion Industry
April 6, 2021
Universal Standard is revolutionizing the fashion industry, in this article we’re looking into their strategy and practices.
Case Study: How Angel Chang is Building Loyalty with an Impact First Business Model
April 5, 2021
Angel Chang is a great example of an impact-first business and in this post, we’re looking into how this brand has grown because of this.
Fashion Inclusivity Case Study: Good American
April 3, 2021
Inclusivity and Diversity are two huge dimensions of fashion, but few companies actually walk the talk. Good American is one of them.
Customer and Market Segmentation in Fragrances and Perfumes
June 12, 2020
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
Should You Go to School or Start A Business?
May 27, 2020
With the increasing college tuition fees, many students are arguing whether they should go to business school or use the money to start a business.
Fashion Firm Competitor Analysis Criteria
October 23, 2019
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
A Brief Introduction to the Business of Fashion
April 3, 2019
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
