In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
With the increasing college tuition fees, many students are arguing whether they should go to business school or use the money to start a business.
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
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