Yeezy vs Jordan Case Study: Competing at the Top

When you’re looking for the ideal running shoe, the question of which brand is the perfect option for you always pops up. A Nike vs New Balance comparison is important to determine which brand’s technologies, feel and fit are right for you. Both brands have a long history of what people love and don’t want. In the elite world, Nike has been dominating for decades. However, New Balance seems to be here to stay. This article explores both brands’ history and factors that differentiate each brand. Without further ado, let’s dive in. Humble Beginnings Nike began with Bill Bowerman and Phil Knight. At first, Bill Bowerman is a track and field coat at the University of Oregon. He reunited with Phil Knight after a brief stint at Standford University. Bowerman wanted athletic footwear and running shoes that were optimized for performance. Due to this, he began to work with varying models after he learned some tips from a local cobbler. In 1964, Knight and Bowerman decided to create Blue Ribbon Sports, an Oregon-based footwear company that operated for many years from the back of a car at varying track meets. They started as a distributor for different imported shoes like Onitsuka Tiger. Knight was always amazed at the quality of their trainers and found them unique in a market dominated by German sneakers. While the world was trying to decide their favorite between Adidas and Puma, Knight turned to Onitsuka Tiger for premium running trainers. After a couple of years of being Onitsuka’s sole distributor in America, there was a rise in competition. This led the duo to think of new ways they could stand out from the crowd. Blue Ribbon Sports became Nike in 1971, and they decided to launch their trainer. Bowerman had always created trainers for the athletes he coached. After researching Onitsuka Tiger shoes and thinking of different ways he could change things for Nike, he started working on a prototype that would become the first-ever Nike sneaker. The First Nike Shoes The Nike vs New Balance comparison won’t be complete without mentioning Nike’s first shoe. Bowerman designed the first Nike Shoe and named it Moon Shine. However, this shoe was made in Bowerman’s waffle iron. The sole waffle design was inspired while Bowerman was eating breakfast one day. He began to wonder if the grooves in his waffle would provide extra traction while playing sport. After some test runs with his waffle iron, the Waffle Trainer came to be. It was a massive success from the beginning because of the grip it offers and its performance-driven design. The prototype model was technically the first Nike shoe. This prototype sold for almost $450,000 at Sotheby’s. Nike Expansion By 1976, Nike was ready to expand. Therefore, the brand hired John Brown and Partners, a Seattle-based ad company, to help with exposure. A year later, the ad agency created the first ad for Nike titled ‘There is No Finish Line.’ Although there were no close-up Nike shoes in the ad, it was a success and propelled the brand further into the limelight. By 1980, Nike owned a 50% market share in the US athletic shoe market. Later that year, Nike went public as a company. After the popularity of its sneakers, Nike decided to expand into the clothing world. It released a line of athletic and sportswear in 1979, and one of the first pieces was the Windrunner. This jacket was lightweight and quickly became a favorite for many people. In 1982, the company partnered with another advertising agency to push its reach into new territories. During one of the campaigns, the slogan ‘just do it’ was created, and it became the brand’s slogan to date. One of the brand’s most significant assets was the many celebrity endorsements. The company signed many athletes like Lebron James, Tiger Woods, and Kobe Bryant quite early in their carrier. However, the brand’s most lucrative endorsement was with Michael Jordan. The bran swooped in with an endorsement from Jordan at the start of his first seasons. Although Jordan was harboring hope for a deal with Adidas, he signed for a payment of $500,000 each year for five years, shoes customized to his request and two Mercedes car. It was an excellent hit for Nike as Jordan rose to stardom. Air Jordans hit the market and made over $100 million in revenue. To date, Air Jordans continue to make money for the brand. Nike vs New Balance – New Balance History The history of New Balance is one of business savvy and tenacity. It begins with a man in Boston who drew inspiration from farm animals and started a company that fast became a cultural fixation. New Balance began as New Balance Arch Support in 1906 and was founded by William J Riley. Riley is an Irish immigrant who resided in Boston. After watching chickens move around his backyard, he drew inspiration for his first product. He was fascinated by how the chickens achieved a perfect balance on their three-pronged feet. Therefore, Riley created flexible arch support with three support points. In 1927, he hired a salesman called Arthur Hall. Borth of them became partners in the company by 1934. At this point, New Balance provided arch support to workers who had to stand for long periods. The company didn’t dabble in sneakers at the time. Over time, Hall sold the company to his daughter Eleanor and her husband in 1956. New Balance arch supports were becoming famous amongst athletes in 1960, and some began to approach the brand to request custom sneakers. The sneakers were released in 1961 and were the first running shoe to feature a rippled sole for traction. This move inspired Eleanor and her husband to design the first New Balance sneakers called the Trackster. The company provided this sneaker in different sizes to fit all athletes, and it was soon a top choice by many schools and colleges for track and cross-country. Despite the success of the Trackster, the company was yet to hit the mainstream sneaker market. The company was a pretty small operation run by six people, so sales were slow. However, Jim Davis purchased the brand in 1972 and steered it into one of the biggest brands in the world. New Balance Expansion For a complete Nike vs New Balance comparison, a review of New balance expansion is necessary. Jim acquired the company at the ideal time. The company began to release more runners each year, and the sneakers were available in different widths. The company also started using model numbers instead of names for their sneakers. This number defined the shoe type, the activity it was ideal for, and if it was ideal for speed, arch support, or stability. In 1976, the company launched its first sneaker to feature the N logo. People voted this sneaker the number one running shoe in the market, leading to a global breakthrough for the brand. By the 80s, the brand has several product ranges, including walking shoes and clothing like the Gore-Tex running jacket. The brand also released its most famous sneakers, the 574, during this period. Although this was initially a technical shoe, it became famous off the running track. To date, New Balance continues to cement itself in sportswear and many popular cultures by releasing many successful sneakers. Nike vs New Balance – The Main Differences Nike and New Balance have many similar products that feel and fit differently. Most times, the difference is in their marketing practice. Both brands are excellent choices for training and race, but to make a more specific Nike vs New Balance comparison, we’ll be delving into some of the particular shoe details of both brands to see how they differ. Upper The Upper on New Balance shoes combines mesh and suede or mesh and synthetic material. This combination usually provides enough stability for the foot to stay in place, allowing for flexibility. The perforation and the mesh ensure better air circulation for the feet while preventing hotspots. Overall, New Balance shoes keep your feet as cool as necessary. On the other hand, Nike uses an engineered Mesh featuring Nike Flyknit material or their ultra-light ripstop fabric. This material is lighter in some parts of the feet to ensure ample air circulation while remaining flexible. Sometimes, they feature the brand’s Flywire and Dynamic Fit Technology. This technology wraps around the arch and mid-foot to give wearers snug feet. When you tighten the laces, it makes the feet like the light they’re being hugged. Midsole New Balance uses a midsole foam technology that can make the wearer feel like they’re walking on clouds. They use Fresh Foam X, which provides a level of cushioning and responsiveness that makes the legs feel fresher. Many of their models like the 880s, the 1080s, and more feature this technology. Some of their shoes also feature the FuelCell Foam that provides speed for anyone looking for a great energy return. Nike’s Air technology has been the bedrock of their cushioning for decades. The brand listens to their runners’ wants and improves their technology, creating the Nike React technology. This technology uses foam that is soft and provides a great energy return. It features zoom bags available at the forefoot or heel to ensure a more comfortable ride. However, if the New Balance Shoe makes you feel like you’re running on clouds, Nike makes you run on air in this Nike vs New Balance comparison. Cushioning The ideal cushioning comes down to the wearer’s personal preference. Some runners prefer a firm, responsive cushioning, while others want a cushioning that makes them feel like they’re walking on clouds. Both brands have received positive feedback from their buyers. They aim to provide ample cushioning to reduce the risk of injury while walking or running. Both sneaker companies provide shoes that run the entire length of the shoe. They also have shoes where the cushioning offers more support, either heel or forefoot. Overall Fit and Comfort The brand is also famous for ensuring support, comfort, and stability in their shoes so you can wear them all day. The many options ensure their product range covers all runners. Nike is famous for providing comfortable shoes that increase speed and is relatively easy on the feet. However, the shoes can become narrow from the midfoot to the toe. On the other hand, you can buy New Balance shoes in a wide or extra wide size, providing enough space to waffle your toes. Many doctors also recommend New Balance shoes for several foot conditions. Many athletes offer feedback to the companies after wearing their shoes, and the companies use this feedback to improve the comfort and performance of their shoes. Final Thoughts When it comes to the Nike vs New Balance comparison, it’s hard to determine which brand is a better option. Both brands are well established and quite reputable. They also use several technologies to improve their shoes and cater to their customers’ unique needs. The right brand for you isn’t necessarily the ideal choice for the next runner. This Nike vs New Balance comparison aims to help you compare and decide which brand works best for you.

Kanye West’s Yeezy from Adidas and Mike Jordan’s Air Jordan’s from Nike are at the peak of the sneaker game. So, Yeezy vs Jordan, which one is the better sneaker brand?   While the correct answer to this question is subjective, we can all agree that both are iconic billion-dollar sneaker empires making waves in the fashion world. Somehow, the battle between the brands is like a David and Goliath story. Of course, the world’s greatest basketball player Mike is the Goliath with all the muscle, armor, and potential to win. While we are not calling the iconic rapper Kanye West the winner of this challenge, we acknowledge that Yeezys have great potential. 

If you’re a sneakerhead, I’m sure you wonder whether Yeezy jumped over the Jumpman, as Kanye claims in his lyrics. Well, the truth is still not clear-cut. What we know for sure is that Kanye apologized to Mike for the diss. In this blog, we will study facts about the two big brands. Let’s find out whether Kanye’s Yeezy’s stand a chance of taking down the most popular basketball sneakers of all time—the Jordan’s.

  • Introduction
  • Yeezy Vs Jordan; Let the Battle Begin!
  • conclusion

Yeezy Vs Jordan; Let the Battle Begin!

Three things are true. First, Michael Jordan is an icon and one of the most celebrated basketball players worldwide. Second, Kanye West is one of the most influential innovators in music entertainment history. Third, both Jordan’s and Yeezy sneakers are shoe brands people would kill to own. Let’s compare the two brands further to settle the Yeezy vs Jordan.

Hop on in!


Let’s be honest we all buy things because we think they look good. From an aesthetic standpoint, let’s just say both sneakers have something appealing in their designs. Yeezy’s are show stoppers and can effortlessly stand out from the crowd of designer shoes. On the other hand, Jordan’s are a classic design. Even new models of the brand don’t stray far off the original concept. Jordan’s have made top sales for decades, so we can all agree they have eye-catching aesthetics.

Yeezy’s V2 Cream and V2 Butter sneakers warmed the hearts of many. Fans of the brand don’t exactly call the rest of the models ugly. However, many have insinuated that their colorways and simple designs don’t match the sneaker’s price range. Compared to Jordan’s that always seem to hit the markets with new colorways each year, we can confidently say that the Nike brand takes home the crown for its good looks.


Yeezy vs Jordan; Comfort

Comfort is a big deal when shopping for basketball shoes. It is one of the elements that can help us settle the Yeezy vs Jordan tournament. Nike’s vision and mission are to create sports shoes that are comfortable, lightweight, and durable. As such, we cannot complain about Jordan’s comfort levels. However, it is also true that the brand tends to stick to a specific design that may not suit all shapes of feet out there.

On the other hand, Yeezy’s may not have the best overall design, thanks to their grandpa vibe. On the bright side, their thick cushioning and stretchy exteriors can make your tired feet feel as though they are resting on a puffy pillow.



This far, Yeezy’s and Jordan’s have a draw. We can break the Yeezy vs Jordan tie by doing a hype match-up. Well, Kanye is always on social media. If he’s not deep into controversial rants, he’s probably talking about his music or sneakers. Consequently, Yeezy’s creates a great buzz on all social media platforms. It is also a fact that young people are into music, which gives Kanye an extensive and more diverse following of fans.

In terms of social media hype, Yeezy’s win, hands down. However, Jordan is a big name that spreads like wildfire with or without too much social media activity. Thanks to the aesthetics and quality of the sneakers, Nike’s Air Jordan sales metrics are up the roof. Furthermore, not many brands can beat Nike in its social media marketing strategy. So this makes it possible for Michael Jordan to create a huge buzz, despite Kanye’s tweets.

Win: Yeezy’s

Social Influence

Let’s get one thing clear, the six-time NBA champion Mke Jordan may not be on social media but has a Jordan Page. His Instagram page enjoys a following of over 22 million people from across the world. People have a soft spot for the basketball icon, irrespective of whether he is active on social media platforms or not.

That said, social media hype and social media influence are two different things. Kanye is king on social media. However, Jordan has a more significant social influence. His is a story of rebellion, resilience, and triumph. The Jordan’s tell a story, making them priceless sneakers. People gravitate towards the Jordan’s for more than just their design and logo. The shoes played a major role in making sneakers the supreme apparel they are today. Jordan’s earned their legitimacy and success from the success of a real basketball player—Mike Jordan. On the other hand, consumers love Yeezy’s mainly because of Kanye. If it were not for his hype and sense of style, the sneakers could easily pass for regular shoes.

Win: Jordan’s

Yeezy vs Jordan; Celebrity Influence

Here’s a chance for us to break the Yeezy vs Jordan tie. Well, Jordan’s have reigned in the markets for decades before the introduction of Yeezy’s. Moreover, the sneaker brand enjoys endorsement by NBA, NFL, and MLB superstars like Chris Paul, Lebron James, and Russell Westbrook. 

When thriving athletes have a seat at the table and can design their shoes, this takes Jordan’s celebrity influence to a whole new level. Better still, it allows enhanced artistic variation and increased marketing and exposure of the brand. Even superstars like DJ Khaled are always happy to show off their new Jordans on their social media pages. On the other end, the making, designing, and sponsorship of Yeezy’s is a one-person show.


Hype vs Quality

Sneakers marked with MJs or Kanye’s names are guaranteed to generate raffles. Whether the shoes are incredible or outright crap, they are bound to create irrational tiers of hype. So, are Yeezy’s worth their hype? Do Jordan’s match up to their quality with their visual appeal? Well, the correct answer is always in the eye of the beholder. However, both brands invest heavily in wear tests before launching new sneaker models. While isolated complaints are hard to dodge, both Jordan’s and Yeezy’s are durable sneakers that live up to their hype.

Win: It’s A Draw!


In 2017, the air Jordan brand generated a revenue of 3.1 billion USD. In short, if Air Jordan’s weren’t a subsidiary of Nike during that year, it would have earned more than Adidas. Sneakerheads don’t pay much attention to price tags. As such, they will always buy sneakers and spend as much as they can to quench their thirst for great shoes. Jordan’s have been around for longer, and the brand boasts massive collections of different designs. This may attribute to the high sales with each passing year. Thanks to the sheer stock volume of Jordan’s, the increased sales trends will likely not change any time soon.

Win: Jordan

Yeezy vs Jordan; Resell Value 

The retail price for Yeezys is much higher than the cost of Jordan’s. It could be because the latter is mass-produced in foreign countries, including China and Indonesia. As dictated by the rules of supply and demand, the cost of Jordan’s is lower because the sneaker brand floods the market. Consequently, Jordan’s, especially the non- Special Edition(SE) varieties, don’t have much to offer in their resell value.

Things are different when it comes to Jordan SE’s. Such models can go for as high as $2,000 to match the usual resell price of SE Yeezys. On the other hand, Limited Edition Jordan’s can have a resale value of as high as $4,000. OG models can even go for an impressive $20,000 and still sell like hotcakes. For instance, Drake rewarded a fan with his OVO Jordan’s. The fan sold them on eBay for a clean $100,000. Meanwhile, we are yet to hear of a Yeezy model resold for more than $10,000.

Win: Jordan’s


People will always spend what they must to get the things they want. So, Yeezy vs Jordan, which brand is in higher demand? Which of the two sneaker designs are people begging for in online and land-based retail stores? According to the masses, Yeezy’s are in higher demand. In June, Adidas had to restock their limited release, specifically the Yeezy Boost in Black.

Adidas has a trend of only releasing limited editions of Yeezy’s sneakers. This makes each pair more expensive and ultimately gives it a chance to score a higher resell value. When we do a Yeezy vs Jordan comparison, Yeezys are rarer, and people buy them with the assurance of making massive profits in the secondary market. On the other hand, Jordan’s are flooded in the market, which somehow waters down their demand.

Win: Yeezy’s

No Biff!

Let’s wrap up the Yeezy vs Jordan contest; who wins? Well, the rivalry between the two brands is a great win for both Adidas and Nike. If you love sneakers with a classic style, you should settle for Jordans. On the other hand, Yeezy’s have a youthful style, and having several pairs of the sneaker in your closet is a must. So, did Kanye’s Yeezy’s jump the Jumpman? Nope. Does the Air Jordan reign supreme in the world of sneakers? Still no. Both brands have serious bragging points that make them champions in their own rights. The bottom line is that a good fraction of Jordan’s fan base consists of Yeezy fans and the other way around.

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Yeezy vs Jordan Case Study: Competing at the Top Dive in for a heated Yeezy vs Jordan contest. Let’s do a head-to-head of the two brands to find out which one is better and why.
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