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Understanding The Business Model Canvas
February 9, 2019
Very few business analysis frameworks actually account for trial and error and the Business Model Canvas among them, helping companies overcome deserts.
The 4 Types of Innovation You Need to Know About
January 11, 2019
There are 4 types of innovation, new product innovation, sustaining innovation, disruptive innovation and efficiency innovation. Let’s seem in detail.
The Challenges of Negotiating Across Cultures
January 7, 2019
It might be easy getting to Yes, but it’s much harder getting to si,hai and da. Let’s see the challenges of negotiating across cultures.
How Job Stories Can Help You Develop a Better Product
January 4, 2019
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.
Why Jobs to Be Done Theory Matters for Your Business
January 1, 2019
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.
